Before Paul Rand died in 1996, he asked the swiss designer Fred Troller to make a headstone for him that would transcend the usual clichés. This photograph was done by Fred's son in law, Dani Piderman. Dani was Sr Designer for Massimo Vignelli for many years.
APRIL• Simple graphics effectively convey the meaning of the title. Figure and Ground relationship of man's shadow is well executed here that add a sense of mystery. Additionally, the use of classic colours of the figure forms a strong visual contrast. Brown background looks retro.
Creating a coherence between the depictd and the letters creates a highly recognizable expression. Making the Flamingo and Forum related by color and placement in the poster furthermore stregnthens the coherence. Paul Rand