This is 'fukuro' sash belt with lovely butterflies and golden mists with hexagonal pattern that symbolizes tortoise-shell as good wishes symbol of fortune and prosperity on black silk background. Inner side of the obi is black colored silk.
The signage here is different to the other pins as it is in keeping with the store frontage. It's style is quite farm like and I would expect it is a farm shop café. It's a beautiful store front with signage that clearly states it is a café.