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Airbnb - Hollywood and Vines - Case Study
Videos Cases, Airbnb Hollywood, Cases Study, Advertisement, Twitter Follow, Airbnb Create, Co Create Shorts, Shorts Film, I Noticed Stuff
This video shows how AirBnb created a new campaign using vines. The end of the campaign, just 5 days later, saw the twitter followers increase by 10,000. This is a good campaign because people were responsible for it to work, which is risky but it worked and gained attention.
Airbnb's "Hollywood & Vines" - The "first of its kind" co-created short film that was directed via Twitter an shot entirely on Vine.