This split image and type is design well because of the greyscale coloring. Target audience Design- overall the font selection was perfect because it is still readable. I like the white space on the right gives the illustration depth.
I like the line work of this logo. It also is nice and simple. I just hope that it is for some sort of outdoors or "manly" product, since it looks like a branding iron. /// I like the texture of the letters.