Lacoste editorial

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Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion sport. 90 years of movement born on the court, growing from sport to street. But this is not just another retrospective. The Crocodile marks its birthday with unique energy — living the present and celebrating the people moving the brand’s heartbeat across the globe today. WHO MOVES THE CROCODILE? Founded by the original Crocodile, René Lacoste, the brand’s values of French eleganc Fashion Brand Anniversary Campaign, Lacoste Ads, Lacoste Campaign, Anniversary Campaign, Suzanne Lenglen, Tennis Lifestyle, René Lacoste, Fashion Ads, Crocodile Logo

Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion sport. 90 years of movement born on the court, growing from sport to street. But this is not just another retrospective. The Crocodile marks its birthday with unique energy — living the present and celebrating the people moving the brand’s heartbeat across the globe today. WHO MOVES THE CROCODILE? Founded by the original Crocodile, René Lacoste, the brand’s values of French…

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