Mall Activations

Brand Engagements inside a mall which focuses on building a longer term emotional connection between the brand and the customer thereby increasing brand awareness and future sales
SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). Instructional Video for the visitors to understand the game.

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). Instructional Video for the visitors to understand the game.

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad).

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad).

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). The visitors are registering themselves for playing the Augmented Reality Game.

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). The visitors are registering themselves for playing the Augmented Reality Game.

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). South City Mall visitors writing their wishes & greetings for their fathers on our SBI Life Wishing Wall.

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). South City Mall visitors writing their wishes & greetings for their fathers on our SBI Life Wishing Wall.

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai. SBI Trophy was gifted to the winner of Augmented Reality game

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai. SBI Trophy was gifted to the winner of Augmented Reality game

Infiniti Mall visitors writing their wishes & greetings for their fathers on our SBI Life Wishing Wall.

Infiniti Mall visitors writing their wishes & greetings for their fathers on our SBI Life Wishing Wall.

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). Ideazfirst was appointed to ideate and execute the event with some innovative ideas. We use Augmented Reality Game between father & child first time.

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). Ideazfirst was appointed to ideate and execute the event with some innovative ideas. We use Augmented Reality Game between father & child first time.

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). A Father and daughter enjoying the Augmented Reality Game at South City Mall

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). A Father and daughter enjoying the Augmented Reality Game at South City Mall

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). The visitors are registering themselves for playing the Augmented Realty Game.

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). The visitors are registering themselves for playing the Augmented Realty Game.

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). A Father and daughter enjoying the Augmented Reality Game (a game screenshot).

SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). A Father and daughter enjoying the Augmented Reality Game (a game screenshot).

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