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InsideUp

InsideUp

InsideUp is an online business community that allows you to connect with service vendors who compete for your business.

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Are you among the 50% of marketers whose technology stacks are not helping them to coordinate marketing across channels? That is what research by Signal found—even though more than half of those surveyed continually evaluate and invest in new technologies. Not surprisingly, lack of integration is still impeding marketing technology ROI; 51% of marketers in the above survey admitted that their technologies are either loosely integrated or not integrated at all. Additional research bears this…

Are you among the 50% of marketers whose technology stacks are not helping them to coordinate marketing across channels? That is what research by Signal found—even though more than half of those surveyed continually evaluate and invest in new technologies. Not surprisingly, lack of integration is still impeding marketing technology ROI; 51% of marketers in the above survey admitted that their technologies are either loosely integrated or not integrated at all. Additional research bears this…

When thinking about verifying B2B sales-qualified leads, the common tendency is to hold steadfast to the traditional Budget/Authority/Need/Timeframe (BANT) criteria. But, if your sales team has been qualifying leads solely based on this time tested standard, then they could be overlooking a large group of potential customers—those businesses who prefer to categorize certain purchases as an Operating Expense (OPEX) rather than a Capital Expense (CAPEX). As a recent Act-On.com b...

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Lead generation, engagement, demand generation and branding...all are ongoing concerns for B2B marketing organizations. And prioritizing these activities can be a balancing act. How are companies handling the challenge? Can any of these activities serve the same purpose by producing brand awareness as well as leads? A Recipe for Marketing Discontent If you’re trying to keep the budget from running amok, you might be tempted to toss all content marketing ingredients into a single pot, mix…

Photo credit; Scott Andrews/NASA Caption; A proton booster lifts off from the Bykanor Cosmodrome carrying the Zvesda, the third element of the International Space Staion Date; 12 July, 2000

Please stop me if you have heard this story before: “content is king.” Companies are falling all over themselves paying homage to this phrase (even naming their companies, e.g., Contently, iWebContent, Phenomenal Content, Content Writers, Content Development Pros, after it). However - news flash - the key to successful B2B content marketing in 2017 is commitment. A company’s “level of commitment”, per Content Marketing Institute’s B2B Content Marketing 2017 Benchmarks, Budgets, and…

Content will still rule in 2017, but for B2B marketers looking to land key accounts with ABM, some important changes are in order.

Announcing Our Advanced Data Profiling System for Superior Buyer Targeting

Announcing Our Advanced Data Profiling System for Superior Buyer Targeting