Apex is a cloud-based, HR and payroll software solution that prides itself on…
Apex is a true leader in payroll and HR software, known for creating solutions that are technologically advanced compared to the competition. For their national advertising campaign, Inward strategized that this element needed to be the focal point. The creative team came up with the idea to compare the competition to a 90s grunge, meaning they are outdated.
MS, a leading multi-national conference for microwave technologists, came to Inward with a unique issue. For years, their event had a different logo for each conference, usually based upon the host city. Inward knows that to be successful, consistency is key when it comes to crafting a company’s identity. Inward set out to produce a logo, name, and tagline that could be used for all upcoming shows while still finding a way to pay tribute to the event locale.
Angry Kitten may not be a name you think of when you hear about big weapons systems, but that is exactly the moniker given to Georgia Tech Research Institute’s progressive approach to electronic warfare. When GTRI approached Inward Solutions, they were looking for an innovative visual identity to go along with the unusual name. Inward’s graphic design team had some fun with the idea of doing spin-offs on angry kitten families, with each cat containing different elements of the technology.
Icon Safaris, contacted Inward Solutions about rebranding their business. The imagery needed to be strong; therefore, Inward chose a lion lion to add as a visual element to the new logo. In addition to being solid brand, the company also required a look of simple elegance. To enhance this aspect, a dark brown color was used for the bold, yet sophisticated typeface.
PrimeHealthMD came to Inward Solutions as Perimeter Medical Wellness, a medically supervised weight-loss program and anti-aging practice with two locations in the Atlanta area. The final product spoke directly to the target audience and offered an answer
The look of Shane in the past had been a standard logo with monotonous tones. Instead of the typical cut and dry branding that is historically done for this type of industry, the Inward design team decided to recreate the look using a thin, spaced out font in a brown shade. Part of letter “A” was removed in order to give it a more modern feel, and an image of the “A” in a circle completed the logo.
Are you BOSS enough? For F.A.B. Inc.'s annual stockholders conference, Inward wanted to create an interactive experience for attendees that would boost comradery. And what better way than through competition? We illustrated the silhouettes of 12 historical/fictional characters that Build On Solid Strength (BOSS) and a game sheet that encourgaed stockholders to guess who the bosses are. #advertising #interactive #campaign #atlanta
While Northpoint’s numbers speak for themselves, sparking visual interest for the customer was the next step in living out the brand’s campaign promise, “At Northpoint, You Matter.” Everything from the large callouts that advertise information that is most important to a dealer or manufacturer, to moving text and icons solidifies Northpoint’s commitment to the customer. #webdesign #inwardsolutions #marketing #advertising
Equinox, a full-service open source technologies provider, wowed visitors at conferences and tradeshows with a sleek, nontraditional booth. Unique for its array of typography and chalkboard-like display, Inward was able to showcase the people and personality behind the brand– librarians, self-avowed geeks. #inwardsolutions #Equinox #opensource
Doc-Kits called on Inward to develop a website that presents them as trusted alternative to other pain management solutions. Web and graphic designers used vibrant, nontraditional orange and blue colors, large callouts, and an intuitive navigation bar to solidify Doc-Kits’ mission to be an alternative. Marketing and content strategists also developed a messaging strategy that created an atmosphere to excitement and trust around the brand and its services. #dockits #inwardsolutions #webdesign
Charted Path had a vision that needed clarity and voice. As leading consultants in optimizing managing teams, Charted Path approached Inward Solutions to build a website that showcased their expertise in the staffing industry. The goal of the new website was to revolutionize the way their customers thought about the brand. #chartedpath #webdesign #inwardsolutions
It’s essential for a startup business to have the best marketing materials available when they open their doors. For Bianco Primary Care, a concierge medicine practice in Alpharetta, Ga., Inward’s team of marketing strategists and graphic designers collaborated to create a brochure that would elegantly convey a sense of care of trust to prospective patients. #biancoprimarycare #inwardsolutions #marketing
This poster was based off of a popular ad campaign we did for Equinox software. We love the typography .
From March 24-26, the brightest minds in wireless research and technology will flock to Xi’an, China for the 2014 International Wireless Symposium. Inward’s design team wanted to capture the spirit of Xi’an through an angular, wide-set typography that is reminiscent of Chinese calligraphy. The songbird and plum colored flowers are common elements in Chinese art and offer a special aesthetic interest to the cover. #greatdesign #marketing #inwardsolutions
Charted Path understands the importance of the human element for every business. It was therefore essential to develop a messaging strategy that included sharp taglines and body content to illustrate their extensive knowledge and experience: “Without effective leadership, a company is without direction,” elegantly captures Charted Path’s primary focus- the value of effective company leadership. #chartedpath #marketing #inwardsolutions