Sugar free Chupa Chups Great ad- completely solved it with a visual and a tagline. It's so simple but really clever. This is the type of thing that I'd like to make. There's a ton of other great ads in this article, definitely worth checking out.
Rwanda: “Portraits of Reconciliation” photographed by Pieter Hugo. 20 years after the genocide in Rwanda, reconciliation still happens one encounter at a time. - NYT This April marks two decades since.