How lovely is this packaging for Saxton Cider? I'd definitely want to pick these beauties off the shelf. They were designed by Bradley Rogerson, Craig McColl, James Duthie and Kate Hughes for Woolworths, Australia. Job well done!
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You aren't going to sell much with this message, but if you twisted it to say 'pressure is good for diamonds' and 'we've taken care of the hard part for you' then you have added some humour and said what your brand is about without the hard sell.