Barbie manufacturer Mattel sent The Body Shop a cease and disist order for this poster!!! Bad Mattel !! We all dont look like perfect, skinny Barbie ya know!!!
The Real, Body Image, Ads Campaigns, Beautiful, Truths, Barbie Dolls, Real Woman, Supermodels, The Body Shops
The real truth
The real sized "Barbie" postcard put out by The Body Shop. The doll was never allowed to be sold because of a lawsuit from Mattel, the makers of the Barbie Doll. I wish there were dolls like this so that girls growing up would see all types of beauty.
This week, Barbie celebrated her 56th birthday and in homage of the influence she’s had on discussions of beauty, we present Ruby, the “Anti-Barbie” debuted by The Body Shop in 1998. She appeared in a self-esteem campaign that included the slogan, “There are 3 billion women who don’t look like supermodels and only 8 who do.” It was a bold statement from the brand that was aimed at kick-starting discussions on body image.
I'm glad that ad campaigns are using more and more 'real' women. Girls are growing up with very warped senses of beauty.
Why did I never know this "Ruby" doll existed? Awesome. The late Anita Roddick, founder of The Body Shop, wrote in 2001:
In 1998, The Body Shop debuted its self-esteem campaign, featuring the generously proportioned doll we dubbed “Ruby.” … …
Ruby was a fun idea, but she carried a serious message. She was intended to challenge stereotypes of beauty and counter the pervasive influence of the cosmetics industry, of which we understood we were a part. Perhaps more than we had even hoped, Ruby kick-started a worldwide debate about body image and self-esteem.
But Ruby was not universally loved. In the United States, the toy company Mattel sent us a cease-and-desist order, demanding we pull the images of Ruby from American shop windows. Their reason: Ruby was making Barbie look bad, presumably by mocking the plastic twig-like bestseller (Barbie dolls sell at a rate of two per second; it’s hard to see how our Ruby could have done any meaningful damage.) I was ecstatic that Mattel thought Ruby was insulting to Barbie — the idea of one inanimate piece of molded plastic hurting another’s feelings was absolutely mind-blowing.