A little packaging TWIST can go a long way toward helping you stand out and connect deeper with your ideal customer. Love this simple twist: The reusable, unlabeled "cookie jar" stands out on the shelf, is like an additional gift in-and-of itself... and the little cookies look even better behind glass! Read more on how your brand can use clever packaging twists: http://brandtwist.com/category/packaging-2/
Look out of your category at successful brands for inspiration - then apply those best practices by TWISTING them with your brand and business to help you stand out.... More on how to brand TWIST in TheTwistBook.com.
Saying yes to the right on-brand opportunities will lead to more of those opportunities because people tend to travel in tribes of like-minded others. If they are happy with their experience with your brand they will recommend you to others with similar needs. More in TheTwistBook.com
Julie Cottineau, BrandTwist & BrandSchoolOnline.com founder shares a favorite quote that's helped her in business: "Richard Brandon's motto, 'Screw it, let's do it!' With this mantra in mind, I left Virgin to start my own business with the goals of shaking the branding business up and teaching entrepreneurs to use their brands as actionable business tools while growing their businesses into profitable companies." Do you have a favorite quote that's inspired you?
It can be really difficult to pick only one target if your business relies on distinct target groups... but you can find common ground to create your brand's underlying core promise... more in TheTwistBook.com
Branding matters for small businesses, entrepreneurs, non-profits and personalities - perhaps even more than large corporations. Why? Because any business in a competitive marketplace needs to get its brand and brand story across quickly and with great impact. TheTwistBook.com
One of the most effective business building and innovation drivers you have is your brand and how it conveys your unique TWIST. Learn how to TWIST to stand out and reach more customers. TheTwistBook.com