João Furlan
More ideas from João

The Culture Map: A Systematic & Intentional Tool For Designing Great Company Culture

Example of Brand Onion

I felt it was important to fully understand ASOS as a brand when considering the extension LOWDOWN so to ensure it is compliant with the bra.

kapferer's brand identity prism에 대한 이미지 검색결과

Brand Identity Model: Zappos Example (Now, go forth and build a kick tush company culture)

Brand Identity Prism (Kapferer)

The conception of brand identity was mentioned for the first time in Europe by Kapferer, The importance of the conception and its unde.