Having researched some initial ideas, Tesco wanted to avoid the obvious clichés around ice cream so R design responded with a design language that suggested the innocence and nostalgia that consumers so fondly associate with the world of ice cream.
I like this idea. Just a simple stamp. Love the craft but imagine it would work with white bags. Could do lettering in blue on white bags and skip the flag. Maybe a little black sticker to seal it that says gluten-free on it???