Cause Marketing

This is a general cause marketing board. If something doesn't fit with the other boards it goes here. :)
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40 Cause Marketing Innovations - I wouldn't call all of these cause marketing, but there are some good ones!

40 Cause Marketing Innovations

trendhunter.com

How one wine company is rescuing the world’s shores, one beach at a time.

upworthy.com

Why Burt's Bees Is Committing to This Crazy Social Marketing Plan. The lip balm giant's plan to drop the letter B from their products and plant a billion flowers is working.

Why Burt's Bees Is Committing to This Crazy Social Marketing Plan

inc.com

Williams Grove Speedway is joining the Four Diamonds movement to conquer childhood cancer by hosting a "Race Night" to benefit Four Diamonds on Friday, July 1st. This date will kick off their 28th annual Crown Jewel of the Pennsylvania Speedweek, which challenges some of the best drivers in the region and world to a grueling week of racing. We hope you'll join us in our efforts by making a donation to Four Diamonds.

Williams Grove Four Diamonds Event

fourdiamonds.donordrive.com

Accordingly, LGBT charity Stonewall have partnered with premium vodka manufacturer Absolut for an exclusive series of designer customised bottles. Names including SIBLING, Henry Holland, Gareth Pugh and Princess Julia have created stunning, super-coveted, one-off pieces inspired by the idea of #AbsolutPride. These extremely limited edition bottles will be auctioned off on the platform Givergy to raise money for Stonewall. What’s more, the guys at Absolut are donating a % of sales.

BrandCritique | MarCom & Inspiration

brandcritique.co.uk

Yosemite National Park, brought to you by Starbucks? - The Boston Globe

bostonglobe.com

5 Steps a Nonprofit Should Take When Entering a Partnership With a Company

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5 Steps a Nonprofit Should Take When Entering a Partnership With a Company

philanthropy.com

April 12 is Free Cone Day at Ben & Jerry’s, and locations all across the country are giving out free scoops from 12 p.m. to 8 p.m. There’s no catch: The company has been honoring this tradition since 1979, and they don’t even mind if you come back for a second free scoop. Even cooler is the fact that Ben & Jerry’s is using this day to educate people on climate change. On the Free Cone Day website, they’re asking fans to sign an online petition.

How To Score Free Ben & Jerry's Today

huffingtonpost.com

Public's Phillip Haid takes on common assumptions about purchasing for social good.

The myths of conscious consumerism

strategyonline.ca

Blue Man Group proudly supports Autism Speaks. As part of a year long partnership with Autism Speaks, Blue Man Group will donate a minimum of $25,000 toward autism awareness efforts and research to benefit families affected by autism.

Autism Speaks

blueman.com

3 Ways To Moneyball Cause Marketing To Make It Actually Work. Every brand these days has a cause attached to it, but the return seems limited to a general sense of good feeling, without really helping the brand or the cause. But being more tactical with data and analytics could turn cause marketing into something more solid.

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3 Ways To Moneyball Cause Marketing To Make It Actually Work

fastcoexist.com

Stop thinking “public service announcement.” Elements of an effective cause marketing campaign.

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The Elements of an Effective Cause Marketing Campaign

hbr.org

10 Commandment of Cause Marketing Law Infographic

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The 10 Commandments of Cause Marketing Law [INFOGRAPHIC]

selfishgiving.com

Lush Cosmetics: Marketing for a Cause. NewCred Story.

Lush Cosmetics: Marketing for a Cause | Newscred Blog

blog.newscred.com

Subaru is a champion of conservation. Since teaming with NPF in 2013 through the Share the Love Event, Subaru has underwritten programs and projects in more than 90 parks. Every customer who buys or leases a new Subaru vehicle through Jan. 2 can select the National Park Foundation to receive a $250 donation from Subaru. To date, $3 million has been donated to protect threatened species and habitats and conduct outreach and education in local communities.

The National Park Foundation is Powered by Nature Lovers

3blmedia.com

The How of Philanthropy Finding the right charitable partner can be a soul-searching process that yields rewards, both financial and intrinsic.

Fast Food Restaurant Charity Causes Invest in Franchisee Communities

qsrmagazine.com

Star Wars Creators and Others Use the Franchise as a Force for Good

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Star Wars Creators and Others Use the Franchise as a Force for Good

philanthropy.com

6 top cause marketing fundraisers

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Six Top Cause Marketing Fundraisers [INFOGRAPHIC]

selfishgiving.com

The Hump Day Coffee Break With John Haydon!

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A Crash Course in Cause Marketing with Joe Waters

slideshare.net

Target Changes Course from Education to Health & Wellness

Target Aims for a New CSR Bullseye: Health and Wellness

causeupdate.com

Boys & Girls Clubs of America Leverages Corporate Partners in New Alumni Engagement Initiative — Cause Update

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Boys & Girls Clubs of America Leverages Corporate Partners in New Alumni Engagement Initiative

causeupdate.com

Ram Truck Brand Creates ‘Ram Nation’ Volunteer Corps to Mobilize Truck Owners to Help Others When Need Arises.

Ram Nation

ramtrucks.com

To Save Water, This Beer Company Is Giving Californians . . . Free Bricks? | Co.Exist | ideas + impact

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To Save Water, This Beer Company Is Giving Californians . . . Free Bricks?

fastcoexist.com

6 Fundraising Platforms That Have Changed Charitable Giving Forever - and 2 More That Will Continue Disruption

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bethkanter.org

As part of a program to promote summer reading in underserved communities, the airline has installed free book vending machines in a Washington, D.C., neighborhood, that has limited access to reading resources, according to a press release. The initiative, which is a joint effort with Random House Children's Books, launched on Wednesday, with vending machines installed in 3 locations.

JetBlue's Free Book Vending Machines Bring Summer Reading To Kids In Need

huffingtonpost.com