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Cause Marketing

This is a general cause marketing board. If something doesn't fit with the other boards it goes here. :)

Cause Marketing

  • 225 Pins

Legal Issues in Cause Marketing

Legal Issues in Cause-Related Marketing | The National Law Review

How Auto Dealers Benefit from Giving Back | CafeGive®

How Auto Dealers Benefit from Giving Back

The cause marketing fundraiser matrix. Which fundraiser is right for your organization?

The Cause Marketing Fundraiser Matrix

Dick's' Ryan Eckel on How Sports Marketing Is Changing. Interesting details about a couple cause-related initiatives.

Dick's' Ryan Eckel on How Sports Marketing Is Changing | Clios

Yokohama Tire Corp. (YTC) is expanding on its initial partnership with non-profit playground developer KaBOOM! through the inking of a three-year multichannel partnership. The deal, which plays off YTC’s original agreement with KaBOOM! announced in late 2014, includes cause-marketing campaigns, playground builds and annual title sponsorships, the tire maker said.

Yokohama partners with KaBOOM! - Tire Business

I talk to Alison DaSilva at Cone Communications about how to get a job in cause marketing

Ep112: How to Get a Job in Cause Marketing

Wendy’s Brings Back Frosty Key Tag Campaign for Charity - Restaurant News - QSR magazine

Social purpose infogaphic. Great post from Jocelyne Daw.

2015: The Year of Social Purpose + Profits

What is cause marketing?

Lots of great #purpose and #causemarketing campaigns here! AdAge Top 15 Campaigns of the 21st Century

Through September, Newk's signature black cup will be replaced by a teal cup in recognition of Ovarian Cancer Awareness Month at the company's more than 70 restaurants. During the campaign, Newk's will provide educational information at each of the locations and the story of Lori's personal journey will also be available to guests in restaurants, as well as on the Newk's Cares website.

McDonald’s has reached out to several ad agencies and media companies looking for ideas on which type of charitable partnership it could strike that would help it better connect with millennials, according to people familiar with the matter.

McDonald’s Seeks Help Wooing Millennials
  • Fundraiser's Marketplace
    Fundraiser's Marketplace

    interesting, thanks for posting

3 Cause Marketing Predictions for 2015 (Selfish Giving)

3 Cause Marketing Predictions for 2015

Estee Lauder’s newly appointed SVP of global philanthropy and corporate citizenship wants to take corporate giving to the next level.

Estée Lauder exec wants to revolutionize corporate giving

It’s just $30 for 15 minutes of kitten snuggles and every dollar from your visit is donated directly to the participating shelter in your city! In most cities, you’ll also have the option of adopting that little fur ball you’ve almost certainly fallen in love with. Just ask the local shelter rep assisting with your kitten delivery.

UberKITTENS is Back! | Uber Blog

[WATCH] The Last Word on the Ice Bucket Challenge — Selfish Giving

Five Trends in Back-to-School Cause Marketing

Five Trends in Back-to-School Cause Marketing

Cause Marketing: Lemon or Lemonade? [VIDEO]

Prepare Yourself: In Retail Fundraising, The Cashier is in Charge — Selfish Giving

Prepare Yourself: In Retail Fundraising, The Cashier is in Charge

Timberland is calling for entries for its inaugural Timberland Serv-a-palooza Challenge – a sponsored volunteerism competition hosted in partnership with charitable fundraising platform, CrowdRise, founded by actor Edward Norton. The six-week challenge aims to encourage consumers to volunteer for a cause of their choice in return for chances to win prizes for themselves, along with donations for the nonprofits they choose to support.

Get started with cause marketing from the comfort of your beach towel or chair. You'll raise six-figures in September!

The Lazy Fundraiser's Guide to Raising Six Figures This Fall

On Saturday, June 28, the Bermuda Zoological Society [BZS], along with lead sponsor Hiscox, hosted the second annual Reef Watch Citizen Science initiative, which supports the work of the Bermuda Reef Ecosystem Analysis and Monitoring [BREAM] programme, led by chief scientist Dr. Thaddeus Murdoch.

Reef Watch 2014 Hailed A Marine Success |

Why Target’s New Ad Campaign Isn’t Trying to Sell You Anything #causemarketing

Why Target’s New Ad Campaign Isn’t Trying to Sell You Anything

Top 10 Tweets from Cause Marketing Forum! #CMF2014

Top 10 Tweets From the 2014 Cause Marketing Forum