Trillions of pieces of trash have made their way to our oceans. And the world is coming together to help. #PromotedPost
Why Burt's Bees Is Committing to This Crazy Social Marketing Plan. The lip balm giant's plan to drop the letter B from their products and plant a billion flowers is working.
Williams Grove Speedway is joining the Four Diamonds movement to conquer childhood cancer by hosting a "Race Night" to benefit Four Diamonds on Friday, July 1st. This date will kick off their 28th annual Crown Jewel of the Pennsylvania Speedweek, which challenges some of the best drivers in the region and world to a grueling week of racing. We hope you'll join us in our efforts by making a donation to Four Diamonds.
Accordingly, LGBT charity Stonewall have partnered with premium vodka manufacturer Absolut for an exclusive series of designer customised bottles. Names including SIBLING, Henry Holland, Gareth Pugh and Princess Julia have created stunning, super-coveted, one-off pieces inspired by the idea of #AbsolutPride. These extremely limited edition bottles will be auctioned off on the platform Givergy to raise money for Stonewall. What’s more, the guys at Absolut are donating a % of sales.
As it jockeys for donors, the National Park Service is changing its policies on who can give, and what they can get in return.
5 Steps a Nonprofit Should Take When Entering a Partnership With a Company
April 12 is Free Cone Day at Ben & Jerry’s, and locations all across the country are giving out free scoops from 12 p.m. to 8 p.m. There’s no catch: The company has been honoring this tradition since 1979, and they don’t even mind if you come back for a second free scoop. Even cooler is the fact that Ben & Jerry’s is using this day to educate people on climate change. On the Free Cone Day website, they’re asking fans to sign an online petition.
Public's Phillip Haid takes on common assumptions about purchasing for social good.
Blue Man Group proudly supports Autism Speaks. As part of a year long partnership with Autism Speaks, Blue Man Group will donate a minimum of $25,000 toward autism awareness efforts and research to benefit families affected by autism.
3 Ways To Moneyball Cause Marketing To Make It Actually Work. Every brand these days has a cause attached to it, but the return seems limited to a general sense of good feeling, without really helping the brand or the cause. But being more tactical with data and analytics could turn cause marketing into something more solid.
Stop thinking “public service announcement.” Elements of an effective cause marketing campaign.
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Lush Cosmetics: Marketing for a Cause. NewCred Story.
Subaru is a champion of conservation. Since teaming with NPF in 2013 through the Share the Love Event, Subaru has underwritten programs and projects in more than 90 parks. Every customer who buys or leases a new Subaru vehicle through Jan. 2 can select the National Park Foundation to receive a $250 donation from Subaru. To date, $3 million has been donated to protect threatened species and habitats and conduct outreach and education in local communities.
The How of Philanthropy Finding the right charitable partner can be a soul-searching process that yields rewards, both financial and intrinsic.
Star Wars Creators and Others Use the Franchise as a Force for Good
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Target Changes Course from Education to Health & Wellness
Boys & Girls Clubs of America Leverages Corporate Partners in New Alumni Engagement Initiative — Cause Update
To Save Water, This Beer Company Is Giving Californians . . . Free Bricks? | Co.Exist | ideas + impact
6 Fundraising Platforms That Have Changed Charitable Giving Forever - and 2 More That Will Continue Disruption
As part of a program to promote summer reading in underserved communities, the airline has installed free book vending machines in a Washington, D.C., neighborhood, that has limited access to reading resources, according to a press release. The initiative, which is a joint effort with Random House Children's Books, launched on Wednesday, with vending machines installed in 3 locations.