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Causejacking

This is the companion board for 3BLMedia's "Opportunistic CSR" webinar. Learn more about causejacking and other cause-related topics at Selfishgiving.com.

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In a divided nation, the Patriots' many connections to President Trump inspired a protest in pledges. Tom Brady, Patriots Quarterbacks, Patriots Fans, Nfl News, American Sports, National Football League, Love Affair, New England Patriots, New Hampshire

Patriots Quarterbacks

American Sports

National Football League

New England Patriots

Conflicted Patriots Fans Pledge To Match Touchdowns With Donations

In a divided nation, the Patriots' many connections to President Trump inspired a protest in pledges.

"Massacre" site links to ACLU donation page! Donation Page, Writing Strategies, Resume Writing, Funny Pranks, Awesome Things, Funny People, Funny Kids, Funny Posts, Don't Forget

Writing Strategies

The Bowling Green Massacre Victims Fund

"Massacre" site links to ACLU donation page!

Helpful Bowl - SoCal Honda Dealers - YouTube Second Lieutenant, Hipster Babies, Honda, Family Guy, Ads, Learning, Youtube, Troll

Second Lieutenant

Helpful Bowl - SoCal Honda Dealers - YouTube

This nonprofit knows how to use dead presidents the weekend before election day. Green-Wood Cemetery in Brooklyn will pay tribute to those who tried but failed to make it to the White House with a tour of graves of also-rans. George Francis, Greenwood Cemetery, Sundial, Ny Times, Brooklyn, Cool Art, New York, Dead Presidents, Places

Greenwood Cemetery

Dead Presidents

This nonprofit knows how to use dead presidents the weekend before election day. Green-Wood Cemetery in Brooklyn will pay tribute to those who tried but failed to make it to the White House with a tour of graves of also-rans.

Charities that creatively hijacked May the Fourth #StarWarsDay Starwars, Happy Star Wars Day, Kathleen Kennedy, Make A Wish Foundation, Episode Vii, Custom Screen Printing, Win A Trip, Mark Hamill, Last Jedi

Happy Star Wars Day

Kathleen Kennedy

Make A Wish Foundation

Custom Screen Printing

Charities that creatively hijacked May the Fourth #StarWarsDay

Charities that creatively hijacked May the Fourth #StarWarsDay

Why Butterfinger Is Covering Up to $50,000 in NFL Excessive Celebration Fines. Not a cause example, but could have easily been one! Cardinals Players, Arizona Cardinals, Carolina Panthers, Canada Goose Jackets, Nfl, Celebration, Cover Up, Winter Jackets

Cardinals Players

Arizona Cardinals

Carolina Panthers

Canada Goose Jackets

Why Butterfinger Is Covering Up to $50,000 in NFL Excessive Celebration Fines

Why Butterfinger Is Covering Up to $50,000 in NFL Excessive Celebration Fines. Not a cause example, but could have easily been one!

Here's How Brands Honored Draper and Company During the Mad Men Finale | Adweek Becoming A Buddhist, Nowhere Man, Don Draper, Jon Hamm, Meditation Benefits, You Mad, Golden Globe Award, Best Shows Ever, Johnny Depp

Becoming A Buddhist

Meditation Benefits

Golden Globe Award

Best Shows Ever

Here's How Brands Honored Draper and Company During the Mad Men Finale

Here's How Brands Honored Draper and Company During the Mad Men Finale | Adweek

Great piece from David Meerman Scott on Deflategate and Newjacking. Great lessons for causes. Leadership Summit, Fortune Magazine, Real Time Strategy, David, Studying, Teaching, Onderwijs

Leadership Summit

Fortune Magazine

Real Time Strategy

Deflategate Newsjacking Real-Time Strategy

Great piece from David Meerman Scott on Deflategate and Newjacking. Great lessons for causes.

Memejacking: Does Your Nonprofit Dare? Creative Communications, Sales And Marketing, Non Profit, Dares, True Colors, Charity, Conversation, How To Become, Community

Creative Communications

Sales And Marketing

Memejacking: Does Your Nonprofit Dare?

Great idea! But he should have done it sooner! Boston Yeti selling swag to benefit MSPCA's animals in need | Local News - WCVB Home Yeti Sightings, Beckett Quotes, Bigfoot Sasquatch, Winter Storm, Rare Animals, Good Morning America, Abc News, Mythical Creatures, New England

Bigfoot Sasquatch

Good Morning America

Mythical Creatures

Boston Yeti selling swag to benefit MSPCA's animals in need

Great idea! But he should have done it sooner! Boston Yeti selling swag to benefit MSPCA's animals in need | Local News - WCVB Home

4 Mistakes Starbucks Made With Its “Race Together” Campaign. Not Causejacking but some great lessons here. Starbucks, White Guilt, Howard Schultz, Guilt Trips, Marketing, Public Relations, Hot Coffee, Improve Yourself, Campaign

Public Relations

Improve Yourself

4 Mistakes Starbucks Made With Its “Race Together” Campaign

4 Mistakes Starbucks Made With Its “Race Together” Campaign. Not Causejacking but some great lessons here.

How I Raised $8,000 in 24 Hours For Childhood Cancer. Interested personal story of riding the wave of news to crowdfund support for a cause. Msu Basketball, Dance Marathon, Important People, Inspiring People, Championship Game, Childhood Cancer, Make You Cry, Hollywood Actor

Important People

Inspiring People

Championship Game

Childhood Cancer

Hollywood Actor

Adreian Payne and Lacey Holsworth's Inspiring Friendship

How I Raised $8,000 in 24 Hours For Childhood Cancer. Interested personal story of riding the wave of news to crowdfund support for a cause.

The Inbound Marketer's Complete Guide to Newsjacking Marketing Guru, Inbound Marketing, Social Marketing, Marketing Strategies, Media Marketing, Linkedin Job, Unique Jobs, Job Interview Tips, Writing About Yourself

Inbound Marketing

Social Marketing

Marketing Strategies

Media Marketing

Job Interview Tips

Writing About Yourself

The Inbound Marketer's Complete Guide to Newsjacking

The Inbound Marketer's Complete Guide to Newsjacking

Has the Ice Bucket Challenge Spawned Charity Jacking? Fundraising Events, Spawn, Congratulations, Cancer, Challenges, Ice, Scores, Bucket

Fundraising Events

Congratulations

Has the Ice Bucket Challenge Spawned Charity Jacking?

Has the Ice Bucket Challenge Spawned Charity Jacking?

When should you newsjack? Content Marketing Strategy, Online Marketing, Digital Marketing, Guerrilla Marketing, Marketing News, Internet Marketing, Le Social

Content Marketing Strategy

Online Marketing

Digital Marketing

Guerrilla Marketing

Internet Marketing

15 Examples of the Good, the Bad and the Ugly of Newsjacking

When should you newsjack?

15 Examples of the Good, the Bad and the Ugly of Newsjacking Royal Pic, How To Get Followers, Critical Thinking Skills, Oreo Cookies, Being Ugly, Good Things, Fun, Career Advice, Content

How To Get Followers

Critical Thinking Skills

15 Examples of the Good, the Bad and the Ugly of Newsjacking

15 Examples of the Good, the Bad and the Ugly of Newsjacking

Content Marketing

Affiliate Marketing

Sticky Navigation

Social Media Buttons

Influencer Marketing

15 Examples of the Good, the Bad and the Ugly of Newsjacking

Causejacking is leveraging trending CAUSE news to elevate your brand's message.

4 Simple Newsjacking Formulas for Content Teams of Any Size The Marketing, Science Education, Simple, Communication, June, Food, Inspired, Business

Science Education

4 Simple Newsjacking Formulas for Content Teams of Any Size

4 Simple Newsjacking Formulas for Content Teams of Any Size

9/11 Marketing Fails 11. September, Fails, Social Media

9/11 Marketing Fails — Selfish Giving

9/11 Marketing Fails

#VWsharkweek unlocks a $2 donation to the Surfrider Foundation's. Megalodon Still Alive, Monster Shark, Megalodon Shark, Discovery Channel, Shark Week, Dental, Kings Mountain, Surfing, Fundraisers

Megalodon Still Alive

Megalodon Shark

Discovery Channel

Shark Week: Treasure Tweets

#VWsharkweek unlocks a $2 donation to the Surfrider Foundation's.

Boston Marathon Bombing, Boston Strong, Marketing Program, World Series, Getting Out, The One

Boston Marathon Bombing

Marketing Program

Nike to Donate $1,000 to The One Fund Boston for Every Run Scored in World Series

#causemarketing Samsung To Donate $3M To Charities Chosen By Ellen, Says It Was Included “Organically” In Her Oscar Selfie | TechCrunch Julia Roberts, Bradley Cooper, Meryl Streep, Jared Leto, Jennifer Lawrence, Brad Pitt, Les Oscars, Oscars 2014, Kevin Spacey

Jennifer Lawrence

Samsung To Donate $3M To Charities Chosen By Ellen, Says It Was Included “Organically” In Her Oscar Selfie – TechCrunch

#causemarketing Samsung To Donate $3M To Charities Chosen By Ellen, Says It Was Included “Organically” In Her Oscar Selfie | TechCrunch

Cumberland Farms

Great Place To Work

How To Find Out

Cumberland Farms, leading convenience and gasoline retailer, today announced that the company will be donating 20 cents from every bag of ice purchased to the ALS Association from now through Labor Day. The company is nominating its customers to #StrikeOutALS by purchasing ice to take part in the Ice Bucket Challenge to raise awareness and funds for the ALS Association. All of the brand's nearly 600 stores will be participating in the fundraiser.

Now through Super Bowl Sunday, Cask 'n Flagon will be trading free appetizers for any new regulation size footballs - inflated or otherwise - dropped off at the establishment's Fenway and Marshfield locations. Once the clock runs out on this promotion (at closing the Saturday before the Super Bowl on Feb. 1), all the donated footballs will be passed to Good Sports, a nonprofit organization that provides athletic equipment, footwear, and apparel to young people who can't otherwise afford it. In Boston, Boston Restaurants, Red Sox Nation, Boston Sports, Fenway Park, Need A Vacation, Restaurant Bar

Boston Restaurants

Need A Vacation

Now through Super Bowl Sunday, Cask 'n Flagon will be trading free appetizers for any new regulation size footballs - inflated or otherwise - dropped off at the establishment's Fenway and Marshfield locations. Once the clock runs out on this promotion (at closing the Saturday before the Super Bowl on Feb. 1), all the donated footballs will be passed to Good Sports, a nonprofit organization that provides athletic equipment, footwear, and apparel to young people who can't otherwise afford it.

Peyton Manning’s foundation for at-risk youth will receive a $500 contribution for every time the Denver Broncos’ quarterback shouts “Omaha” during the AFC championship game. Manning brought national attention to Nebraska’s largest city with his loud “Omaha” pre-snap calls during the Broncos’ playoff win over San Diego last weekend. Football Team, Football Helmets, Broncos Fans, Denver Broncos, Afc Championship, At Risk Youth, Nfl Memes, Sports Headlines, Take A Shot

Football Helmets

Afc Championship

Sports Headlines

'Omaha!' call means cash for Peyton's charity

Peyton Manning’s foundation for at-risk youth will receive a $500 contribution for every time the Denver Broncos’ quarterback shouts “Omaha” during the AFC championship game. Manning brought national attention to Nebraska’s largest city with his loud “Omaha” pre-snap calls during the Broncos’ playoff win over San Diego last weekend.