This is the companion board to Chapter 15 of "Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits." This board is sponsored by For Momentum, a nationally recognized leader in cause marketing partnerships. Visit them at ForMomentum.com.
The Food For All holiday campaign — a nationwide charitable fundraising effort by Publix Super Markets and some 4,000 other participating grocery stores — raised $1,795,607 locally in a six-week period during its 2011 campaign, helping to fund more than 70 South Florida non-profit agencies, including Camillus House. #nonprofit #fundraiser #causemarketing #pinup #campaign
The “Preserve our Parks” campaign we created for Coca Cola and Stater Bros. raised $2,500,000 for state parks, earned 600 million media impressions, and signiﬁcant increase in all sales metrics: dollar volume lift, unit volume lift, and share of market lift for Stater Bros. during the promotional period.