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#FWB40 - Cause Product

This is the companion board to Chapter 13 of "Fundraising With Businesses: 40 New (and Improved!) Strategies for Nonprofits." Sponsorship available. Info:

#FWB40 - Cause Product

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Metcalfe's Charity Topcorn (UK)

Jonathan Andrews on Twitter


Socks that champion causes that matter

Warby Parker: We’re toasting their branches in New York City and Los Angeles with the ultimate bookish accessory: 826 pairs of Kidd, available in both optical (an intellectual salute to NYC) and sun (for the brighter shores of L.A.).

Online Eyeglasses & Sunglasses - $95 Rx Glasses | Warby Parker

Nestlé Introduces Nesquik Girl Scout Cookie Beverages. More of a licensing deal than a cause product. But I don't have a licensing board! :)

Nestlé Introduces Nesquik Girl Scout Cookie Beverages

Henry Repeating Arms donated 100 custom rifles to benefit Grayson Sutton, a 4-year old from Sedan, KS who has been battling Primary Pulmonary Hypertension. The Henry Frontier .22 Lever Action rifle has been customized with a hand-painted sunflower along with the script "Get Well Grayson" on the buttstock. The guns will be auctioned on starting September 15th. The other 99 units will be sold by authorized Henry dealers. The rifles are expected to generate $40,000.

Y&R Moscow recently partnered with Azerbaijani cellular network Nar Mobile to create a wearable device called Donor Cable, which lets one smartphone owner easily donate power to another. Worn as a bracelet, the charging device is clever enough, but it's also inscribed with the message, "Donate energy to save a phone, and donate blood to save a life."

With a tagline of "Enjoy your beer. That's an order," Dog Tag Brewing was created to provide quality beers that deliver a message of gratitude for the selfless sacrifice of the nation's military. The company works with families who have lost a loved one in the line of duty and details their personalized stories on its beer cans. In addition, a portion of its proceeds are donated to organizations selected by each family to individually honor their fallen hero.

Nestlé Crunch's Girl Scout Candy Bars are back for a limited time this summer. To help draw additional interest in the bars, the brand is incorporating a cause marketing campaign called “Let’s Get Her to Camp”.

Cause Update for 06/24/2014

The Begin to Swim line includes three levels of products, including flotation support for a child’s first time in the water; support for a child already familiar with the water to build confidence and support development of beginning swimming skills; and developing technique, which helps kids develop independent skills with minimal support.

You can order a Special Edition SQUA(RED) Reader for a $10 donation. 97.25% of the donation amount goes to the Global Fund to fight AIDS – that can provide more than 24 days of life-saving pills for someone living with HIV. And there’s more: every time when you pay for something using the SQUA(RED) Reader, you’ll be able to donate to the fight against AIDS directly from your email receipt.

Business Model Integration Category - Alex and Ani's Charity By Design is an entire business line devoted to uniquely crafted bangels with proceeds donated to a variety of nonprofit partners.

Social Media Finalist - 'Love to the rescue Ambassador' for Shriners Hospitals for Children was a partnership between the hospital with Vermont Teddy Bear to create a new iconic teddy bear. The bear was named via a social media voting campaign and then partnered with Vermont Teddy Bear Company to sell the bears with a portion of the proceeds benefiting Shriners Hospitals for Children.

Two Fingers Brewing Company has produced a new beer which will raise funds for Prostate Cancer UK. Aurelio is an artisan craft beer. It is a “clean and crisp 4.8% golden ale”, and is “the only beer in Britain that uses all of its profits to fight prostate cancer”.

#fwb40 #causemarketing Chantal is proud to introduce the MEMORY Collection™, benefiting the Alzheimer’s Association®. 5-10% of Chantal’s sales on these items will be donated to the Alzheimer’s Association®. Purple is the color of Alzheimer's awareness which is why every piece in this collection is a beautiful shade of purple.

In honor of Skittles® super fan Marshawn Lynch, the Seattle Seahawks and their incredible fans, Skittles is auctioning off “Seattle Mix,” a limited-edition flavor mix (not available in stores) featuring the team’s iconic blue and green colors. Three lucky fans will have the chance to win packs of Skittles “Seattle Mix” along with one-of-a-kind football-inspired Skittles-covered items through an online auction beginning Wednesday, January 29.

World Water Blend the Roasterie: 10% of the proceeds of this coffee go to #causemarketing #fwb40

As part of the campaign, five Team Speedo athletes to design a limited edition Speedo swim cap, sold exclusively on The proceeds from each design will be donated to the athletes’ chosen charities – Parent Project Muscular Dystrophy (PPMD), Right to Play, Kids Beating Cancer, Simon’s Fund, and the USA Swimming Foundation’s Make a Splash Initiative – helping to support and raise awareness for five worthy causes during this holiday season of giving.

It's probably one of the more unusual partnerships we've heard of; the charity Dogs Trust has teamed up with Models Own to create a limited edition nail polish for Christmas. The '25 Carat Gold' shade reflects the colour of their logo and has been designed to celebrate 35 years of their slogan "A dog is for life, not just for Christmas". The bottle costs £5.50 (allow £1 for P&P) and is available from the Dogs Trust website, with all proceeds going towards the charity.

Just in time for the holiday season, national non-profit KaBOOM!, a leader in giving all kids the childhood they deserve, partnered with imagine toys, a specialty toy retailer, to introduce a new collection toys designed to keep kids physically active while challenging their imaginations. Aptly named the Go Out and Play Collection, it provides rich and robust experiences for the whole family.

KaBOOM! and Imagine Toys Introduce Go Out and Play Collection

Care to accessorize for the cause? These classy, leather wristbands are a simple way to help spread the word about charity: water and the water crisis. Each wristband is handcrafted with love in Tacoma, WA by our friends at Black Anchor Workshop. 100% of the profits fund charity: water operating costs and help us grow.

P&G brand Fairy Liquid has launched the 10th anniversary of its annual charity partnership with Make-A-Wish Foundation® with the help of Hollywood actor Sean Bean. Over the last ten years the partnership has raised over £1m to help grant magical wishes for children with life-threatening illnesses.

For every purchase of Clean & Care Laundry Detergent, the manufacturer, Besway Home Products, will donate retail profits to the Charity of your choosing.

Finally, A Pinktober Fundraiser Thats Growing On Me. Invincible Spirit Hydrangea from Proven Winners.

Astronomers Without Borders Telescope. All profits go to the AWB's mission of delivering the stars to everyone. Thanks to Celestron for working with AWB on this wonderful project.

#givethanksCM Boston's Harpoon Brewery brews donations for local food banks.