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#FWB40 - Pinup Fundraiser

This is the companion board to Chapter 15 of "Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits." This board is sponsored by For Momentum, a nationally recognized leader in cause marketing partnerships. Visit them at

#FWB40 - Pinup Fundraiser

  • 52 Pins

How Children's Miracle Network is Raising Millions with Charity Pinups

Charity Pin Ups: A Love Hate Relationship | Phillip Haid

Customers and employees of Stripes Convenience Stores raised more than $1 million for pediatric cancer research and education programs at MD Anderson. The Stripes Stores Celebrates Tomorrows campaign from September 1 to 28, 2014. Stripes employees asked customers to purchase a $1 paper pinup to help local kids with cancer. Each customer donation was rewarded with a free 12-ounce Slush Monkey and a buy-one-get-one free Smokin' Barrel snack promotion.

For every $1 donation in September at Stripes® locations in Texas, Oklahoma and New Mexico, customers will receive a point-of-purchase mobile to sign and display, as well as double coupons for free in-store items. The James B. and Lois R. Archer Charitable Foundation will match every customer donation dollar for dollar.

From August 18 until September 28, Arby’s will collect donations for the Arby’s Foundation in support of Share Our Strength No Kid Hungry Campaign. The goal is to raise more than $3.2 million nationally, surpassing last year’s $3 million. Guests who donate $1 or more at restaurants will receive a pin-up card to sign and hang on the walls of the restaurant to show their support. Guests will receive a coupon for $2 off their next purchase of any full-priced sandwich or regular size meal.

Children's Miracle Network/Costco

@Gold's Gym supporting American Diabetes Association and Tour de Cure. #CauseMarketing


Doing Good Never Tasted So Good

Help children in foster care find the loving homes they deserve. Buy a Frosty™ Key Tag for $1*, and you can score a free Jr. Frosty with each purchase all summer long just by showing your tag. Now that's a sweet deal.

White Castle Wigs4Kids #pinup #local #fundraiser #nonprofit

The Food For All holiday campaign — a nationwide charitable fundraising effort by Publix Super Markets and some 4,000 other participating grocery stores — raised $1,795,607 locally in a six-week period during its 2011 campaign, helping to fund more than 70 South Florida non-profit agencies, including Camillus House. #nonprofit #fundraiser #causemarketing #pinup #campaign

Pin Up sales are a great way to increase visibility and boost your fundraising! Sell them for $1, $5, $10, or any donation amount you prefer. In turn, give your donor a signed shoe print to hang to increase awareness for multiple sclerosis! Take to your local grocery store, restaurant or just around your neighborhood to gain more support and increase your fundraising dollars! #nonprofit #cause #marketing #register #fundraiser #causemarketing

Taco Bell®, KFC®, and The Paper Store Strike Out Cancer July 23 – August 12, 2014 Strike Out Cancer with the Jimmy Fund baseball Team up with the Jimmy Fund by participating in Taco Bell, KFC, and The Paper Store's "Strike Out Cancer" pin-up campaign. Give $1, $3, or $5 #nonprofit #cause #marketing #register #fundraiser #causemarketing

Over six weeks, the Miracle Balloon campaign at Walmart and Sam’s Club stores produced $41.6-million (the No. 2 campaign overall), and another paper-balloon promotion, run throughout May in Costco Wholesale stores, brought in $14.4-million (No. 4). #nonprofit #fundraising #causemarketing #register #marketing #campaign

no kid hungry Share Our Strength restaurant campaign #nonprofit #fundraising #cause #marketing #campaign

Today Advance Auto Parts kicks off our 20th consecutive #JDRF sneaker campaign! Help us raise money to fund juvenile diabetes research! Sneakers can be purchased at your local Advance Auto parts! JoDee Free #causemarketing #nonprofit #register #fundraiser #marketing #campaign

March of Dimes launches "imbornto" cause marketing campaign #nonprofit #fundraiser #pinup #causemarketing #marketing #campaign

Cause Marketing | How Businesses Should Respond After a Tragedy: [Blog Post] 4 Tips: 1)Set up a central Fun, 2)Give cash, 3)Unleash your customers, 4)Turn your business into a donation machine #causemarketing #marketing #CSR #socialgood #fundraising

Nonprofits raise hundreds of millions from campaigns involving employees asking customers to donate. What will they do when all the employees are gone (replaced by digital scanners and such)?... #cause #causemarketing #fundraising #nonprofit #register #campaign Joseph Cohen Waters

Kmart Raise $22 Million for St. Jude in 2013 Thanks & Giving campaign, taking total to $59.4 total in 8 years. "St. Jude is a cause that clearly resonates with our Kmart Shop Your Way members and customers...Kmart associates were as dedicated as ever, consistently reminding and educating our shoppers about the campaign...This year we upgraded our check-out technology to make it even easier and faster. #nonprofit #fundraiser #pinup #causemarketing

Kmart donated a record $21.9 million to St. Jude Children's Research Hospital Thanks and Giving campaign. Mainly raised from point-of-sale programs like pinups!

Online training: The Power of Pinups. Even local programs can raise five or six-figures!

Shake Shack Great American Shake Sale Pinup in "10 Best Cause Marketing Promotions of 2013."

On Australia Day (January 26th) this year, Coles announced the launch of their partnership with Redkite, setting a massive fundraising target of $5 million AUD (approximately $4.7 mm USD) and kicking off the campaign with two initiatives: a commitment to donate 5 cents from every loaf of Coles own-brand bread sold throughout 2013; and the opportunity for Coles’ loyalty program members to donate their points to Redkite. #causemarketing #pinup #transaction #campaign #socialgood #CSR