More ideas from John
If you have no idea how to measure your communication activities, this article is for you. A brand new framework was launched yesterday by…

Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media, also known as the PESO model.

If you have no idea how to measure your communication activities, this article is for you. A brand new framework was launched yesterday by…

PR measurement experts call AMEC’s new Integrated Evaluation Framework the hottest thing in measurement -- a new tool that may raise PR to a new level of respect.

Verizon 2015 Data Breach Investigations Report:

Verizon is fixing mishaps after a data breach.