Katy Perry’s ‘Prism’ a Good Example of How Albums Don’t Work Anymore
If you want to penetrate the consciousness of a large group of people and grow the pie, an album isn’t working. Hell, it’s not even working as a revenue model!
A No-Cost Back Door To Getting On The Radio
Today I'd like to share a resource with you guys that only came to my attention recently. It's called RadioGuestList.com and it's essentially a no-cost back door to getting radio publicity and exposure. In a nutshell,
CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13
In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world's largest distributor of independent music. He also
1200 Albums Sold To A List Of Just 3000 Fans – Podcast Episode 11
In episode 11 of the Music Marketing Manifesto Podcast we'll be talking with independent singer songwriter, Danika Holmes. Danika is a Music Marketing Manifesto member who recently wrote in to report that she was able
12 Days of Monetization: What Will it Really Take to Make Money from Music? - John Oszajca [DAY 8] - Cyber PR Music
This article was contributed by John Oszajca (@JohnOszajca), a singer/ songwriter who has released albums for Interscope and Warner Brothers Records and is the founder of Music Marketing Manifesto. We’ve all heard a lot of talk about the “1000 fan” model. The concept being, that an independent artist only really needs 1000 true fans in […]
Click Here To Learn More About Music Marketing Manifesto 4.0! Be sure to post any comments or questions below. I’ll answer as many as I can personally and if I find any common themes I'll create
The State Of The Independent Music Industry In 2013
This past Thursday, my compadre Scott James (from websitesforrockstars.com) and I, held a live music marketing summit / webinar / coaching call / whatever-you-wanna-call it, to discuss the state of the music industry in 2013.
The Most Important Tool In My Music Marketing Toolbox (NEW FEATURE).
I've said it before and I'll say it again... The most important tool in my music marketing toolbox is my email management client. Your email list is your primary asset as a professional musician. You
How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14
In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he's been able to use the strategies learned in MMM 3.0 to outsell
Wu-Tang Clan To Sell Just ONE Copy Of Their "Secret Album"
One of the things we discuss a lot around here are "triggers"; Psychological buttons that motivate people to get off the fence and take action. There are many different triggers one can employ in their
Rant – The Music Business Is Not A Business.
Many years ago, back when I had a big team of managers, lawyers, agents and the rest... One person stood out to me above all of them. He was the 18 year old intern of
"This Is My Last Chance To make It With My Music." – MMM Podcast Episode #9
In Episode #9 of the Music Marketing Manifesto Podcast we discuss Twitter Music, Crowd Sourcing Post-Amanda-Palmer, and I also share an excerpt from a recent Insider Circle coaching call in which musician, Ace Collins, shares
How To Clone Your Fans With Facebook’s Lookalike Audiences
Targeting, in the simplest sense isn't all that difficult. You just ask yourself where the people who would like your kind of music are hanging out, and then jump in front of those people with