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Involve the Reader

This means the reader is physically involved with the print advertisement... ideally in ways more creative than just "scratch and sniff" or cutting out a…
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 2y
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jplamer
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Print Advertising
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Honda. Creative idea of explaining the car model's USP ("see what's behind you") with print advertising. Clever Advertising, Print Advertising, Advertising Agency, Digital Advertising, Magazine Ads, Magazine Design, Editorial Design, Editorial Layout, Design Graphique
Clever Advertising
Print Advertising
Advertising Agency
Digital Advertising
Magazine Ads
Magazine Design
Editorial Design
Editorial Layout
Design Graphique
Honda. Creative idea of explaining the car model's USP ("see what's behind you") with print advertising.
This advertisement is an interesting involve the reader example. "See what's behind it all" is referring to the life that lives on the flooring. When the reader lifts each tile, they are given an example of what happens on the floor. Cool Magazine, Layout Design, Print Design, Graphic Design, Interactive Advertising, Ads Creative, Advertising Design, Print Ads
Cool Magazine
Layout Design
Print Design
Graphic Design
Interactive Advertising
Ads Creative
Advertising Design
Print Ads
This advertisement is an interesting involve the reader example. "See what's behind it all" is referring to the life that lives on the flooring. When the reader lifts each tile, they are given an example of what happens on the floor.
Makenzi TurleyM
Makenzi Turley
Involve the Reader
The reader is supposed to rip the chains in order to see the message. The copy reads "ending slave labor is not this easy." I think this is incredibly clever because it shows just by breaking the chains doesn't mean you have solved the slave labor problem. It also brings awareness to the reader. Creative Advertising, Advertising Campaign, Advertising Ideas, Advertisement Images, Creative Lettering
Creative Advertising
Advertising Campaign
Advertising Ideas
Advertisement Images
Creative Lettering
The reader is supposed to rip the chains in order to see the message. The copy reads "ending slave labor is not this easy." I think this is incredibly clever because it shows just by breaking the chains doesn't mean you have solved the slave labor problem. It also brings awareness to the reader.
Makenzi TurleyM
Makenzi Turley
Involve the Reader
This ad is an involve the reader ad while it also proves a point that the HR-V is bigger than it looks. The print ad also makes it to where it does allow the reader to interact with the ad by folding the pages. The copy is also really clever as well because it has copy that relays two different messages. Small Luxury Cars, Cool Face, Adweek, Honda Cars, Trippy, New Cars, One Pic, Readers
Small Luxury Cars
Cool Face
Adweek
Honda Cars
Trippy
New Cars
One Pic
Readers
This ad is an involve the reader ad while it also proves a point that the HR-V is bigger than it looks. The print ad also makes it to where it does allow the reader to interact with the ad by folding the pages. The copy is also really clever as well because it has copy that relays two different messages.
Makenzi TurleyM
Makenzi Turley
Involve the Reader
Interactive, Advertising, Creative, Magazines, College, Website, Google Search, Inspiration
Interactive
Advertising
Creative
Magazines
College
Website
Google Search
Inspiration
Henry's High-Tech Highlights | Library Developments | Page 2 Creative Brochure, Creative Words, Creative Business, Pop Up, Toyota, Direct Mailer, Mailer Design, Saatchi & Saatchi
Creative Brochure
Creative Words
Creative Business
Pop Up
Toyota
Direct Mailer
Mailer Design
Saatchi & Saatchi
Henry's High-Tech Highlights | Library Developments | Page 2
Brilliant "Involve the Reader" -- not only does the reader spend time with the brand, she's also, then, left with part of the ad on her desk for days or years! Yep. Paper Model Car, Paper Car, Paper Models, Car Model, Lets Get Lost, Tape Dispenser, Thing 1, Car Ads, Drag Race
Paper Model Car
Paper Car
Paper Models
Car Model
Lets Get Lost
Tape Dispenser
Thing 1
Car Ads
Drag Race
Brilliant "Involve the Reader" -- not only does the reader spend time with the brand, she's also, then, left with part of the ad on her desk for days or years! Yep.
jplamer
jplamer
Involve the Reader
Jacquie's comment: Too bad Mini Cooper did this first, in about 2005. True that most ideas are not new, but this is, to me, a rip-off of Crispin & Porter's work. Put a twist on it to make it yours, Jeep. Original text: Jeep Print Advert By Creostudios.it: Set your inner child free | Ads of the World™ 3d Paper, Jeep Wranglers, Jeep Art, Car Papercraft, Barbie Dolls Diy, Car Craft
3d Paper
Jeep Wranglers
Jeep Art
Car Papercraft
Barbie Dolls Diy
Car Craft
Jacquie's comment: Too bad Mini Cooper did this first, in about 2005. True that most ideas are not new, but this is, to me, a rip-off of Crispin & Porter's work. Put a twist on it to make it yours, Jeep. Original text: Jeep Print Advert By Creostudios.it: Set your inner child free | Ads of the World™
McDonald’s created this magazine ad showing off its Halloween themed burger. The cheese is illustrating a monster as well as showing off how much cheese their burgers have. It involves the reader because you have to fold the page to show the cheesy monster. Outdoor Advertising, Advertising Poster, Web Banner Design, Design Web, Creative Posters
Outdoor Advertising
Advertising Poster
Web Banner Design
Design Web
Creative Posters
McDonald’s created this magazine ad showing off its Halloween themed burger. The cheese is illustrating a monster as well as showing off how much cheese their burgers have. It involves the reader because you have to fold the page to show the cheesy monster.
Street Marketing, Guerilla Marketing, Brand Marketing, Internet Marketing, Online Marketing, Digital Marketing
Street Marketing
Guerilla Marketing
Brand Marketing
Internet Marketing
Online Marketing
Digital Marketing
Advertising: Strong Marriage - CoolHomepages Web Design Gallery Marketing And Advertising, Guerrilla Marketing, Marketing Services, Buch Design
Marketing And Advertising
Guerrilla Marketing
Marketing Services
Buch Design
Advertising: Strong Marriage - CoolHomepages Web Design Gallery
Photo - Google Photos Caribbean Vacations, Travelocity, Google Photos, Remember, Print
Caribbean Vacations
Travelocity
Google Photos
Remember
Print
Photo - Google Photos
Photo - Google Photos Coke Ad, Iphone Speaker, New Iphone, Dock, Coca Cola, Fashion Branding, Merchandise, Things To Sell
Coke Ad
Iphone Speaker
New Iphone
Dock
Coca Cola
Fashion Branding
Merchandise
Things To Sell
Photo - Google Photos
1000+ ideas about Advertising on Pinterest | Advertising Poster, Advertising Campaign and Print Ads Business And Advertising, Business Campaign, Adidas Advertising
Business And Advertising
Business Campaign
Adidas Advertising
1000+ ideas about Advertising on Pinterest | Advertising Poster, Advertising Campaign and Print Ads
Land Rover: Edible Desert Survival Guide Survival Guide Book, Survival Essentials, Survival Books, Camping Survival, Outdoor Survival, Emergency Preparedness, Survival Skills, Survival Quotes, Survival Prepping
Survival Guide Book
Survival Essentials
Survival Books
Camping Survival
Outdoor Survival
Emergency Preparedness
Survival Skills
Survival Quotes
Survival Prepping
Land Rover: Edible Desert Survival Guide
New Running Shoe Line Says, ‘Come Fly With Me’ - NYTimes.com Sports Campaign, Great Society, New Product Development, Innovation Strategy, Come Fly With Me, Shoe Game, Line, Running Shoes, Technology
Sports Campaign
Great Society
New Product Development
Innovation Strategy
Come Fly With Me
Shoe Game
Line
Running Shoes
Technology
New Running Shoe Line Says, ‘Come Fly With Me’ - NYTimes.com
Moto X Ad - WIRED Interactive Print Ad Interaction Design, Print Magazine
Interaction Design
Print Magazine
Moto X Ad - WIRED Interactive Print Ad
Marriott employs augmented reality in its Travel Brilliantly campaign. The AR riggers a video that delivers much of the ad's message. Ads, Marriott Hotels, New Market, Augmented Reality, Campaign, Messages
Ads
Marriott Hotels
New Market
Augmented Reality
Campaign
Messages
Marriott employs augmented reality in its Travel Brilliantly campaign. The AR riggers a video that delivers much of the ad's message.
Open this week's Entertainment Weekly and you'll find a live-tweeting ad from CW. But what's under the hood? A cell phone -- inside a print ad! Mobile Technology, Technology Gadgets, Tech Gadgets, Wearable Computer, Android, Tech Trends, Future Tech, Entertainment Weekly, Cool Tech
Mobile Technology
Technology Gadgets
Tech Gadgets
Wearable Computer
Android
Tech Trends
Future Tech
Entertainment Weekly
Cool Tech
Open this week's Entertainment Weekly and you'll find a live-tweeting ad from CW. But what's under the hood? A cell phone -- inside a print ad!
You'll have to click and watch the video to see this one! A Lexus 2013 ES changes colors, turns on its headlights and exposes its interior as throbbing music plays in this highly interactive print ad in the Oct. 15 Sports Illustrated. How is thi Mad Ads, Sports Shoes For Girls, Marketing Technology, Sports Hairstyles, Best Ads, Sports Illustrated
Mad Ads
Sports Shoes For Girls
Marketing Technology
Sports Hairstyles
Best Ads
Sports Illustrated
You'll have to click and watch the video to see this one! A Lexus 2013 ES changes colors, turns on its headlights and exposes its interior as throbbing music plays in this highly interactive print ad in the Oct. 15 Sports Illustrated. How is thi
This ad for Durex borrows interest from a word search and pairs it with the headline "It's not a game" to emphasize the seriousness of STDs. Campaign Posters, Funny Commercials, Funny Ads
Campaign Posters
Funny Commercials
Funny Ads
This ad for Durex borrows interest from a word search and pairs it with the headline "It's not a game" to emphasize the seriousness of STDs.
Clever Coke Ad Turns Any Magazine Into a Speaker Dock
Clever Coke Ad Turns Any Magazine Into a Speaker Dock
"Eat the road. Seriously, eat it." Taht's what this VW ad says. Yes, you can eat the ad. It's made from rice flour, water, salt, etc. Only ran in South African "Auto Trader." Edible Printing, Rice Paper, Awesome, Volkswagen Golf, Direct Mail, Magazine
Edible Printing
Rice Paper
Awesome
Volkswagen Golf
Direct Mail
Magazine
"Eat the road. Seriously, eat it." Taht's what this VW ad says. Yes, you can eat the ad. It's made from rice flour, water, salt, etc. Only ran in South African "Auto Trader."