Show Don't Tell

This can often look exactly like "Demonstration", but if you study the citibank ads, they are classic "Show Don't Tell" because they "illustrate" their understanding of the mindset of their customers who'd prefer to focus on life, not personal finance.
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24 Pins
·3y
several mail envelopes stacked on top of each other
Creative use of space in print advertising - Bhatnaturally
Cancer Council
a cupcake with chocolate frosting and sprinkles on top sitting in the grass
CM OEIRAS: Children see the world differently • Ads of the World™ | Part of The Clio Network
CM OEIRAS Print Advert By Moon: Children see the world differently | Ads of the World™
an empty parking garage with white walls and yellow lines painted on the floor in front of it
Honda: Take 100% of your car with you • Ads of the World™ | Part of The Clio Network
Nippon Honda Dealership, Honda Print Advert By Redquarter: Take 100% of your car with you | Ads of the World™
an old newspaper with black and white squares on it
Project Gutenberg: Crossed-out classics • Ads of the World™ | Part of The Clio Network
Project Gutenberg Print Advert By Publicis: Crossed-out classics | Ads of the World™
a sign advertising today's specials on the wall
Photo - Google Photos
an advertisement for nike shoes with blue shoelaces in the shape of a spiral
This ad is "showing" that if you're wearing a good shoe, you don't think about that shoe. It should be so comfortable that you forget you're wearing it. So, visually this ad "shows" that by not showing the shoe, coupled with the headline, and -- message delivered!
a person holding up a book with an image of a car on it
Hi there... This ad "shows" how Volvo is helping people see what's ahead by providing a window in the magazine. This ad could also be an "Executional" example since it incorporates the environment of the magazine.
the different types of food are shown in this graphic style, including spaghetti and sauces
Pretty Things
I like the way this ad shows the things that water is needed for as it makes is think how much we take clean water for granted. However, I don't think that ...
two hands holding fork and knife over plate of spaghetti with sauce on white background that says water changes everything
Image result for magazine advertisement hand heart
an image of a white background with dots and the words in red, green, blue, yellow
Terra: Impossible to find, 2
This ad "shows" how difficult it is for a child to find the parental controls in its product.
someone is driving their car on the road and it's screen showing an image of trees
YouTube
Volkswagen - Eyes on the road - YouTube
the words examples after this are extra written in black ink on a white paper background
After this, it's gravy
All the examples that appear after this pin on this board are extra -- beyond the assignment minimum.