Every web publisher — and especially content marketer — yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and — well, content — online it can be hard to figure out how to reach people and keep them coming back for more.
of social media users are "actively seeking" customer service through social media. say they prefer social media-based service to the traditional phone call. *Estimated by the end of of companies plan to use social media for customer service purposes.