Email Marketing Swipe File

Email marketing message examples and favorites
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Sephora Beauty Insider >> sent 4/12/13 >> Come back and enjoy 15% off >> This reengagement message is simple and sleek, providing multiple ways to convert online or in-store with an added bonus – 15% off! I love the ability to quickly add the offer to my iPhone's Passbook so I don't have to print or find coupons the next time I'm near a store. Best of all, the header includes personalization so I don't have to dig around for my status. -Andrea Smith, Design Lead, Content Marketing & Research

Sephora Beauty Insider >> sent >> Come back and enjoy off >> This reengagement message is simple and sleek, providing multiple ways to convert online or in-store with an added bonus – off!

UGG >> sent 4/7/13 >> Stay a step ahead with spring's latest wedges >> More responsive goodness from Ugg Australia! -Andrea Smith, Design Lead, Content Marketing & Research

UGG >> sent >> Stay a step ahead with spring's latest wedges >> More responsive goodness from Ugg Australia! -Andrea Smith, Design Lead, Content Marketing & Research

Starbucks >> sent 11/6/13>> An offer just for you: 50% off your handcrafted espresso drink >> Starbucks takes first-name personalization to the next level in a very on-brand way by adding the recipient’s name to the image of the cup in this email. It connects the email experience directly to the store experience, where baristas write the customer’s name on their cup. —Hannah Downey, Design Consultant, ExactTarget

Even though this template is on a black background, it still looks clean and modern. Also adds a chalkboard feel that I find very intriguing.

Pinkberry >> sent 3/2014 >> We Miss You! >> Because their mobile app is their loyalty card (as well as a payment card), this frozen yogurt chain pays close attention to app usage. I hadn’t used mine in a few months and received this mobile app reengagement email that gave me a free reward to get me back in the yogurt-buying groove. —Todd Wilson, Manager, Strategic Services, Salesforce ExactTarget Marketing Cloud

Pinkberry >> sent 3/2014 >> We Miss You! >> Because their mobile app is their loyalty card (as well as a payment card), this frozen yogurt chain pays close attention to app usage. I hadn’t used mine in a few months and received this mobile app reengagement email that gave me a free reward to get me back in the yogurt-buying groove. —Todd Wilson, Manager, Strategic Services, Salesforce ExactTarget Marketing Cloud

| welcome | WelcomeEmails | emailmarketing | email | newsletter | welcome newsletter | welcome email | WelcomeEmail | relationship emails | emailDesign

| welcome | WelcomeEmails | emailmarketing | email | newsletter | welcome newsletter | welcome email | WelcomeEmail | relationship emails | emailDesign

Anthropologie >> sent 3/15/13 >> Denim on the rise | Free shipping >> This email makes it super easy to see at a glance the difference between Anthropologie’s different denim styles, plus they also offer advice on what to wear with each style. –Chad White, Principal of Marketing Research

This email makes it super easy to see at a glance the difference between Anthropologie’s different denim styles, plus they also offer advice on what to wear with each style. –Chad White, Principal of Marketing Research

Tiffany & Co. >> sent 3/13/09 >> A Charming Tiffany Tale‏ >> Inspired by the pictogram stories we read as kids, Tiffany creates this little tale about the coming of spring that makes their charms the stars of the story. –Chad White, Principal of Marketing Research

Direct Mail - Seasonal and eye catching, engages the customer

Sephora >> sent 2/2014 >> Your Foundation Matches >> While visiting a Sephora store in the U.S., I used their Color IQ technology to figure out which foundations would match my specific skin tone number. I was able to scroll through the foundation options in-store on their iPad, and send this email to myself for future reference. A very clever service email that I’ll surely open many times. —Lindsey O’Donnell, Design Consultant, Australia, Salesforce ExactTarget Marketing Cloud

Sephora >> sent 2/2014 >> Your Foundation Matches >> While visiting a Sephora store in the U.S., I used their Color IQ technology to figure out which foundations would match my specific skin tone number. I was able to scroll through the foundation options in-store on their iPad, and send this email to myself for future reference. A very clever service email that I’ll surely open many times. —Lindsey O’Donnell, Design Consultant, Australia, Salesforce ExactTarget Marketing Cloud

Coach >>  You Don't Want to Miss This! >> Effective use of an animated gif –Andrea Smith, Senior Design Consultant

Effective use of an animated gif –Andrea Smith, Senior Design Consultant

Lowe’s >> sent 11/1/13 >> Get Ready for Guests While Spending Less‏ >> Promoted in this email, the home improvement giant is using a Pinterest campaign to build interest in their Black Friday deals—first by posting silhouettes of products and taking guesses, then revealing the product, and finally the prices. The campaign taps into consumers using Pinterest for their wish lists. —Chad White, Principal of Marketing Research, ExactTarget

Lowe’s >> sent 11/1/13 >> Get Ready for Guests While Spending Less‏ >> Promoted in this email, the home improvement giant is using a Pinterest campaign to build interest in their Black Friday deals—first by posting silhouettes of products and taking guesses, then revealing the product, and finally the prices. The campaign taps into consumers using Pinterest for their wish lists. —Chad White, Principal of Marketing Research, ExactTarget

Finish Line Cyber Monday sale with countdown to save. "The Pressure is On!"

Finish Line Cyber Monday sale with countdown to save. "The Pressure is On!

Strada >> Fantastic images and typography and great colour combinations. Just makes you want to grab up a slice! -Abul Kashim Siddique, Design Consultant, EMEA

Strada >> Fantastic images and typography and great colour combinations. Just makes you want to grab up a slice!

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