Actress Gloria Swanson arriving in Los Angeles, Calif., on Feb. 12, 1937.     (Photo: Los Angeles Times photographic archive, UCLA Library/Creative Commons License)

Actress Gloria Swanson arriving in Los Angeles, Calif., on Feb. 12, 1937. (Photo: Los Angeles Times photographic archive, UCLA Library/Creative Commons License)

Showcasing Southern California's comfortable climes was one of the goals of the Rose Parade's founders.

Showcasing Southern California's comfortable climes was one of the goals of the Rose Parade's founders.

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