Palettes are a makeup arsenal’s BFF—and an affordable way to experiment with new looks. Enter Pixi’s ItsEyeTime palette with 12 silky eye shadows to mix, match and layer. Not sure where to start? Use a color from the top row for your lids, the second row for the crease, third row to intensify the crease, and bottom row to line lashes or smoke it out. Tip: Use a mix of matte and shimmer to create depth and dimension.