Designer Jacqueline van Nieuwkerk and marketer Merel Verbrugge founded Kids Case in 2000, with their own young children as their muses. The two women were looking to create a children’s line that lets kids "be themselves, so that when you see a child, you see the child first and not what he or she is wearing," as Nieuwkerk says. To both Nieuwkerk and Verbrugge this means straightforward basics made from cotton and wool blends, with "no frills or extras." Nieuwkerk draws inspiration from…

Making a Case for Children's Style

Designer Jacqueline van Nieuwkerk and marketer Merel Verbrugge founded Kids Case in 2000, with their own young children as their muses. The two women were looking to create a children’s line that lets kids "be themselves, so that when you see a child, you see the child first and not what he or she is wearing," as Nieuwkerk says. To both Nieuwkerk and Verbrugge this means straightforward basics made from cotton and wool blends, with "no frills or extras." Nieuwkerk draws inspiration from…

nature boy

nature boy

What to do now?

What to do now?

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shout

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