When it comes to visiting the beach, I am the "initiator" of this idea. By being the initiator, I am helping other consumers behave a certain way. They may not have ever participated in a beach trip if I did not initiate it.
2013 Earth and Sky Photo Contest — Place in Beauty of the Night Sky. “Crossed Destinies” by Luc Perrot from Reunion Island of France (Indian Ocean) is the second place winner in the Beauty of the Night Sky category.