System Innovation for Sustainability: Using Systems Thinking and Design Thinking
I recently attended a webinar on using systems thinking and design thinking conjointly to address sustainability challenges. The webinar was presented by Peter Coughlan of IDEO and Colleen Ponto of Seattle University. It was great to hear from these forefront thinkers/doers thoughts similar to mine on the potential of using systems thinking and design thinking conjointly. I also…
Seven Steps for Developing Customer Journey Maps
In Temkin Group’s previous report on B2B CX best practices, we provide examples of companies using a customer journey map (CJM), which is a critical CX tool. We included this graphic which is…
Design thinking process Info graphic : Stages 1 – 7 Infographic of the stages of design thinking. Stage 1. Define – The Brief, establishing what the problem is. Stage 2. Research -Coll…
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The Ultimate Guide to the Buyer Persona EP069
When you are using social media to drive traffic to your online assets - i.e. blog, landing pages, defining your Buyer Persona is key. A buyer persona is simply an imaginary representation of a person who would ideally buy your products or services.
Tracey Levasseur (@TraceyLevasseur)
The latest Tweets from Tracey Levasseur (@TraceyLevasseur). A picture really is worth a thousand words!. Manitoba, Canada
How Vertical Farming Works
What if a skyscraper could supply sustainable farm food to the city more efficiently and profitably? This infographic explains how vertical farming works.
Why Companies Fail & How To Prevent It
In a recent study, data-marketing firm FRACTL analyzed why startups fail. I found this research particularly interesting because the findings serve as a good proxy for why ventures in estab