Stuff about digital marketing, online shopping, mobile, social media, content marketing, blogging, ecommerce and other webby digital things.
I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer evangelism. In terms of my own approaches to marketing, I have reasonably good instincts but nothing resembling formal training. That said, I know when something is awful. A few years ago, my friend and occasional …