Last updated 9 years ago
4 Brands That Know How to Tell a Story
Stories, unlike any other element, allow brands to connect with customers on an emotional level. And stories in the digital age are particularly potent. Here are four brands that have successfully honed in on key brand attributes and developed great stories as a result.
5 Lessons For Storytellers From The Transmedia World
Transmedia may have become an eyeroll-inducing buzzword in some circles but the ability to tell stories across platforms is a more relevant skill than ever. Writer and game designer Andrea Phillips takes us through some of the key lessons from her career in transmedia--lessons that are applicable to anyone with a story to tell.
Designer Kelli Anderson on Disruptive Wonder and the Hidden Talents of Everyday Things
The world is full of order that doesn’t necessarily deserve our respect. Sometimes there is meaning, justice, and logic present in the way things are — but sometimes there just isn’t. And I think the moment that we realize this is the moment we become creative people. Because it prompts us to mess things up and do something better with the basic pieces of experience.”
HTML5 has entered the online video market, which is both exciting and challenging for developers in the industry. With the HTML5 specification and the various browser implementations in constant flux, we at LongTail Video spend a signficant amount of time understanding the limitations of the technology and optimizing our own products for HTML5.
Big fan of connected toys and their potential for storytelling and play. From the site: Suwappu is a group of characters that can take lots of different forms. Primarily (or initially), the toys seen in the film – a set of collectible and swappable figures, readable by connected devices, opening up a layer of content. The Suwappu’s head signifies his personality, and his pants signify his environment – the app produces content according to its reading of each half.
Adam Wingard’s new flick "You’re Next" looks awesome. I was a fan of Pop Skull and this new horror / thriller looks to be genre eye candy. Fresh off a bidding war at TIFF the film will get a nice rollout from Lionsgate but you’ll have to wait to the fall 2012. Until then you can look at these cool shots from the film.
Listen as Your Story Talks to the Internet | Filmmaker Magazine
Without a doubt, this is an amazing time to be a storyteller. We have moved beyond the simple democratization of storytelling and production tools. Funding, marketing and distribution solutions are commoditized, providing filmmakers numerous opportunities to bring their work to an audience. And now a new phase is arriving, one that merges technology with the creative process. Filmmakers will soon be able to take advantage of a world of connected objects...
Indie Film Created Using Computer Algorithm Changes With Each Screening
Indie film project whiteonwhite:algorithmicnoir by director Eve Sussman and her collaborative team at Rufus Corporation is assembled from thousands of clips of footage, voiceovers and scoring elements, spliced together by a custom-built computer system known as the “serendipity machine.” Edited live in real-time, working from tags assigned by Sussman, the film comes together in a random, ever-changing succession, meaning the final product is different every time it is shown.
A Machine To See With (Banff) by Blast Theory
Blast Theory - A Machine To See With is a film where you play the lead. There are sceenings every 15 minutes. You sign up online and hand over your mobile phone number. On the day, you receive an automated call giving you the address you need to go to. Once you arrive on your allotted street corner your phone rings. From there a series of instructions lead you through the city. You are the lead in a heist movie; it’s all about you. As you move from hiding money inside a public lavatory, to meeting up with a partner in crime and onwards to the bank, the tension rises. It’s up to you to deal with the bank robbery and it’s aftermath.