Leo's Bowl of Apples
When supreme optimist Leo Burnett opened the doors of his ad agency in 1935, he set out a complimentary bowl of crisp apples, available to all. It was the middle of the Great Depression, and naysayers were everywhere: "It won't be long until Leo Burnett is selling apples on the street corner instead of giving them away," quipped one doubting columnist.
Well, it's been nearly 80 years since that first bowl and we're still at it. Visitors (and acrimonious reporters) welcome.