IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."
Let’s see, what’s the last thing you spent $300 on? DMV renewal fees? A new laptop? Rent? We live in a culture where a lot of us subsist on very little, but we’re trained by those who have a lot of money to think less of what we do have. But it’s amazing what you can do with $300 if you have the creativity and determination to make something incredible happen.