All About Images & ALT Text

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When it comes to images, there's a lot you can do to optimize your email.

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The Ultimate Guide to Email Image Blocking - Litmus Email Design, Web Design, Email Client, Email Campaign, Social Marketing, Turning, Image, Content, Tips

The Ultimate Guide to Email Image Blocking - Litmus

One of the largest problems that email campaigns face is image blocking. Usually, due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to emails that lack the ability to immediately communicate and make an impact, or even looking broken. As a result, it’s extremely important to optimize your emails for images-off viewing.

Due to the fact that the main content is all live text, it’s still present when images are disabled. This enables the email to still be legible no matter what! Responsive Email, Email Design, Very Excited, Email Marketing, Things To Come, Content, Writing, This Or That Questions, Live

Hot Rum Cow Covers All The Bases: Responsive Email & Landing Pages (+ Images-Off Optimization!) – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 23: HOT RUM COW I had heard that Hot Rum Cow sent great emails so I was very excited to sign up for their newsletter & see what they had in store. I recently received my first email from them & I’m majorly impressed. Between their responsive design, …

JetBlue Inspires With A Holiday Jingle & S-Curve Design – Litmus Software, Inc. Holiday Emails, Curve Design, S Curves, Email Design, Holiday Travel, Banners, Something To Do, Things To Come, Sculpture

JetBlue Inspires With A Holiday Jingle & S-Curve Design – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 21: JETBLUE It’s always a nice change of pace when companies do something completely different than their typical emails. When I received this holiday email from JetBlue, I was really impressed — it’s much different (in both design & content) compared to their templated emails offering deals. The …

This Vodaphone email still looks great with images off, since they utilize background colors and styled ALT text! Email Design, Email Marketing, Simple Designs, Colorful Backgrounds, Bar Chart, Software, Animation, Colors, Inspiration

Vodafone Inspires With Responsive Design, Simple Animated GIFs & More! – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 20: VODAFONE As we all know, mobile is big and only getting bigger. As the number of email opens on mobile devices continues to increase, so does the talk about responsive design. However, due to resource constraints (and management being hesitant about investing in a mobile strategy), I …

Incredible images-off optimization from Pizza Express — amazing use of colored table cells! Email Marketing Design, Email Design, Ad Design, Birthday Email, Pizza Express, Give You Up, Birthday Messages, Ford, Amazing

Birthday Email Deals & Steals: Encouraging Recipients to Shop – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 19: BIRTHDAY EMAILS Since my birthday was yesterday (my 30th, if you must ask—a big year!) I’ve been receiving tons of birthday messages, deals and offers in my inbox recently. With my birthday so close to Christmas, my big day is easily drowned out by all the holiday noise. While …

Nice balance of images & text leads to images-off optimization in this Sendicate launch email Email Marketing Companies, Email Design, You Can Do, Things To Come, Product Launch, Thankful, Nice, Inspiration, Image

Sendicate Inspires With Sleek & Thankful Launch Email – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 18: SENDICATE We recently heard about a great email app that brings together simplicity and design to send great-looking emails; that app is called Sendicate. Since they are an email marketing company, I was eager to sign up and start receiving their emails. I guess I shouldn’t have …

The dark background still enables the email to pop & the CTA is still present when images are disabled - great email from Qualtrics! Email Design, Make A Donation, Dark Backgrounds, You Can Do, Really Cool Stuff, Things To Come, Content, Thoughts, Inspiration

Qualtrics Inspires With Thoughtful Content & Fun Imagery – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 15: QUALTRICS It’s really nice when a company sends an email to their subscribers just saying “thanks,” or wishing them well, rather than always sending promotional & transactional emails. It’s especially nice when a company does that AND makes a donation on their customers behalf! How awesome is …

A Timely Email from King Arthur Flour Company – Litmus Software, Inc. Like Image, King Arthur Flour, Colorful Backgrounds, Infographic, Environment, Things To Come, Colors, Infographics, Colour

A Timely 12.12.12 Email from King Arthur Flour Company – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 13: THE KING ARTHUR FLOUR COMPANY When I woke up Wednesday morning, I was interested to see how many 12.12.12 emails I had waiting for me in my inbox. Surprisingly enough, I didn’t see many! I was definitely expecting more companies to send emails emphasizing some sort of …

Oxford University Press' email doesn't look too shabby with images off! New Mobile, Email Design, Professional Development, Case Study, Email Marketing, Oxford, Shabby, University, Things To Come

Oxford University Press Takes B2B Newsletters To A New Mobile Level – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 11: OXFORD UNIVERSITY PRESS As part of our “25 Days of Inspirational Emails,” we’ve been asking our customers & followers to email us if they see any great emails that they think should be featured. When we received an inquiry (thanks for sending this over, Phil Singer!) to include …

WeddingWire's email still looks great with images-disabled due to their use of live text & a bulletproof button! Event Company, Things To Come, Button, Live, Inspiration, Image, Biblical Inspiration, Buttons, Inhalation

WeddingWire Inspires With Personalized, Dynamic Emails (& They’re Responsive!) – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 10: WEDDINGWIRE With 25% of people unsubscribing from emails due irrelevant content, it’s important to make sure you are designing your email with the subscriber in mind. When I came across this email from WeddingWire (thanks to Matt Byrd for sending them over!), a wedding and event company, I was …

Inspires Shoppers with Pops of Pink and Gift Advice – Litmus Software, Inc. Email Design, Things To Come, Advice, Messages, This Or That Questions, Inspiration, Image, Biblical Inspiration

CB2 Inspires Shoppers with Pops of Pink and Gift Advice – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 9: CB2 I’ve long appreciated CB2’s modern and slightly eclectic style. Between their emails and catalogs, I frequently find reason to be inspired by their unique products and creative marketing. This one caught my eye mostly due to the subject line: “get her this.” Contrary to the dozens of messages …

Pinterest email with images off — still maintains its hierarchy but could use some ALT text! #emailmarketing #emailtip Responsive Email, Secret Boards, Holiday Day, Privacy Policy, Terms Of Service, Email Marketing, You Can Do, Announcement, Environment

Pinterest Strikes With Email Optimized For Viewing In All Environments – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 6: PINTEREST Pinterest has been sending out some great emails lately and really stepping up their responsive email game. I received this email a few weeks ago and it particularly struck me not only because of its great responsive design but because of its content & fun new …

This email from charity: water looks great even with images-disabled! Very impressed. Holiday Emails, Charity Water, Responsive Email, Email Marketing, Things To Come, Learning, Inspiration, Image, Design

Using Email for Good—charity: water Inspires With Responsive Design & Video – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 4: Charity: Water What’s better than a responsive email? How about a responsive email with a video? How about a responsive email with video that’s for a good cause? Charity: water covers all of the bases in this holiday email & we love it! RESPONSIVE DESIGN I recently …

Xbox LIVE's email with images-off could use some serious work! Xbox Live, Email Design, A Decade, Email Marketing, Fun Facts, Things To Come, Content, Inspiration, Image

Xbox LIVE Inspires With Relevant (And Fun!) Content – Litmus Software, Inc.

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 3: XBOX LIVE As part of our “25 Days of Inspirational Emails,” we’ve been asking our customers, followers & co workers to email us if they see any great emails that they think should be featured. Our customer service extraordinaire, Danielle, was recently impressed by an email she …

Kenneth Cole's email is empty without images! They should have used a better balance of live text and images. Animated Gif, Vows, Empty, Software, Things To Come, Animation, Live, Holiday, Inspiration

Kenneth Cole Inspires With Holiday-Themed Animated GIF – Litmus Software, Inc.

“25 Days of Inspirational Emails” — Day 1: Kenneth Cole What better way is there to start off the “25 Days of Inspirational Emails” than with a fantastic holiday-themed animated GIF? This email from Kenneth Cole has an animated GIF that really caught my eye — it’s not only a great animation, but it’s so …

Slicing emails for image blocking would have made this email from Spotify look great with images off! Email Subject Lines, Email Design, News Blog, Email Marketing, You Can Do, A Table, Things To Come, Anniversary

Inspiration: Spotify Anniversary Email – Litmus Software, Inc.

As part of a new blog series here at Litmus, we will be looking at emails that come into our inbox and sharing our thoughts. Let’s kick it off with an email that we received from Spotify in mid-July. Spotify 1-year Anniversary Email Subject Line: Thanks for an incredible year! From: Spotify Email: We really …