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    Consumer Psychology Course

    Started as a board for examples relevant to our Consumer Psychology course at Ouachita Baptist University. Now it's a collection of engaging and innovative ideas relevant to anyone interested in consumer psychology or consumer behavior.

    Consumer Psychology Course

    • 515 Pins

    iPhone Wallpaper | POPSUGAR Tech

    Caramel Apple Crumble Pie - Apple pie meets apple crumble with loads of caramel! The easiest apple pie you'll ever make. Goofproof 5-minute recipe for those of us who aren't pie makers!

    Fascinating results of quantitative linguistic analysis of restaurant menus (via The Atlantic)

    Instead of eating your favorite not-so-healthy food (with all its calories, cholesterol, or whatever), what if you could just taste their flavors using a mist machine? How would that change your cravings for and experience of indulgent foods? (via takes mass customization to a new level, offering consumers over 1 billion shirt permutations to design the shirt that is exactly right for them.

    Betabrand tests which ad images generate the most clicks for its pants, and the ones with male crotches win. The crotch images were so popular that they increased sales by an estimate $6,000 one weekend! (via AdFreak)

    Lorde's 'Royals' song has driven up costs for marketers targeting "Maybach" keyword searches (via

    Will the ultra-bargain version of Forever 21 compete with the regular version of Forever 21? ("Forever 21 Just Opened An Even Cheaper Store" by Ashley Lutz at

    Harvard Business Review article about how data analysis and data visualization (and digital cameras) can be used to understand in-store shopper experiences.

    Detailed recommendation of a book about the word choices used when writing restaurant menus and restaurant reviews: "The Language of Food: A Linguist Reads the Menu" by Dan Jurafsky (forthcoming in September 2014)

    Fascinating overview of how chain restaurants like IHOP and Applebees design and test their menu listings (

    Read for a Robot: Weekly magazine boosts sales by including one piece of a working robot per issue for 70 weeks. (via PSFK)

    Why We Are Still on Facebook ( article explores motives for the social and public "grooming" people do when using Facebook)

    Problem for teenagers' clothing retailers: Are teenagers focused on technology--rather than clothing--as their most important signal of social status? (Retailers Ask: Where Did Teenagers Go? -

    Research suggests that pharmacists' knowledge of drugs and remedies leads them to buy store-brand over-the-counter remedies more often than the rest of us do. And chefs' knowledge similarly influence their purchasing habits of store-brand pantry staples. (via

    Using the example of the recent difficulties at Men's Wearhouse, a article explores some of the complications and opportunities around using a brand's founder as its public representative in marketing communications.

    To celebrate 80 years of Lacoste, Fauchon created four limited edition eclairs, decorated with Lacoste's iconic crocodile. This is a tasty example of one brand incorporating another brand's symbols into its own signature products.

    Historian explores the question of when girls started wearing pink and boys started wearing blue (via

    Gucci brings their artisan craftspeople face-to-face with consumers in new in-store pop-up events (via

    Promotion for Scrabble allows Parisians to make a word and earn a number of minutes of free wi-if equivalent to the number of points earned by the word. (via

    Modena, Italy, supermarket prices its merchandise in points, and provides a certain number of points to unemployed and otherwise economically struggling residents via means-testing and offers opportunity to earn more points through volunteering at supermarket and elsewhere. (Via

    Internet decides JC Penney teakettle looks like Hitler, and then immediately buys entire stock of those teakettles. (Via

    For when you don't have time or money to travel everywhere you want to go: A new subscription service brings foods and products from a different country each month to your mailbox (via

    Pleygo is a Netflix-like subscription service for Lego playsets, offering consumers a chance to rent rather than buy Lego toys.

    Domino's Pizza in Brazil has created DVDs that smell and look like pizza when exposed to the heat of a DVD player, incorporating the scent and sight of pizza into the DVD rental experience.