Simply put, Rodeo Drive offers the most impressive shopping in Beverly Hills. On this famed palm-lined street, you'll be beckoned by the likes of Prada, Gucci, Valentino, Armani, Versace, Dior, YSL, Tom Ford, Cartier and Harry Winston. Rodeo Drive is the ultimate homage to fashion, jewels and art- its sidewalks lined with an endless parade of fascinating, beautiful people from around the world.
The final treasure that can be found on Rodeo Drive is the work of an automotive designer. Former Bijan owner, Bijan Pakzad's black and yellow Bugatti Veyron is one of the boutique's trademarks. The Bugatti is rotated with his special Bijan edition yellow Rolls Royce, both of which have become permanent fixtures along the street.
It is unrivaled shopping, after all, that has solidified Rodeo Drive's status as one of the most popular destinations in Los Angeles. With over 100 boutiques offering the finest fashion, home accessories and jewelry, shoppers can find almost anything within the famed three blocks.
Situated on Rodeo Drive between Dayton Way and Brighton Way visitors will find one of the 20th century's most well-known Frank Lloyd Wright accomplishments, Anderton Court. Completely devoid of steps, the building relies on a series of ramps to move between floors. Constructed in 1952, it was the iconic architect's final completed structure in Los Angeles, making it an unofficial and permanent monument to the memory of its maker.
While movie stars have the Walk of Fame on Hollywood Boulevard, fashion superstars also have a sidewalk of their own. Continuing along Rodeo Drive from Two Rodeo Drive, visitors experience the Rodeo Drive Walk of Style®. First introduced in 2003 by the City of Beverly Hills and the Rodeo Drive Committee, Walk of Style honors fashion legends for their contributions to the worlds of fashion and entertainment.
At the corner of Rodeo Drive and Wilshire Blvd, visitors are greeted by the sight of Two Rodeo Drive, a European-style shopping center complete with cobblestone walkway, street lamps and floral displays. High-end brands like Versace, Jimmy Choo, Lanvin and Tiffany & Co. can be found here.
At the base of Rodeo Drive, on Wilshire Boulevard is one of Beverly Hills' oldest and most luxurious hotels, Beverly Wilshire, A Four Seasons Hotel. The legendary building features nearly 400 rooms and suites, and has maintained a cultural presence in Beverly Hills for almost a century.
Former Bijan owner, Bijan Pakzad's black and yellow Bugatti Veyron is one of the boutique's trademarks. The Bugatti is rotated with his special Bijan edition yellow Rolls Royce, both of which have become permanent fixtures along Rodeo Drive. With hundreds of tourists snapping photos daily, the cars have collectively become one of the most popular attractions on Rodeo Drive, almost as famous as the exclusive men's store they represent. #rodeodrive #bugatti
The luxury watch line Breguet, which dates back to 1775 and has counted royal figures such as Louis XVI, his wife Marie Antoinette, Napoleon, Talleyrand, the Sultan of the Ottoman Empire, and the Russian Tsar Alexander among its clients -- first opened its Rodeo Drive boutique in 2006.
For a fashion stylist, Rodeo Drive is the place to be: "When it comes to shopping and prepping for a job, Rodeo Drive is home base. It might be one of the most recognized symbols of Los Angeles, but as a stylist it’s your own personal office space. The biggest names in fashion from around the globe have a store front here, so it makes shopping a breeze. You can spend an entire day and leave with a car full of clothes, all without leaving the block!"
1990: In the film "Pretty Woman," a "beautiful prostitute" (Julia Roberts) goes shopping on Rodeo Drive and is snubbed by salespeople who are dismayed by her appearance. The next day her "client" (Richard Gere) takes her out on a shopping spree, eventually returning to the shop that snubbed her to remind the clerks of the purchases they could have overseen. Shopping binges in the movies would never be the same.
Tour the Walk of Style starting at the intersection of Rodeo Drive and Dayton Way. Here, the symbol for the Rodeo Drive Walk of Style®, a sculpture entitled Torso, created by world-renowned artist Robert Graham, has become a focal point of the famed street. As part of their induction to the Walk of Style, each recipient receives a maquette of Torso, also designed by Mr. Graham. Then head north to view plaques along two blocks of Rodeo Drive.
Hermès, reopening their flagship Rodeo Drive store on September 4th, commissioned graphic animation artist Anthony Burrill to create a video inspired by the architecture of the space (designed by French firm Rena Dumas Architecture Interieure) and the region where it resides.
Bulgari on Rodeo Drive showcased a collection of Elizabeth Taylor’s jewels today, with a private "Bulgari Jewels" event set for this evening. In celebration, the boutique exterior is covered in images of Taylor and her stunning pieces.
Austrian jewelry brand Frey Wille (pronounced fry-ville) opened on Rodeo Drive. The Rodeo Drive location will stock the full product line including jewelry, watches, accessories, a men’s collection and scarves all with the decorative art mosaics inspired by painters like Claude Monet and Gustav Klimt.
In her jewelry, designer Solange Azagury-Partridge has a flair for the dramatic. Same goes for her taste in interior decor as displayed in her Rodeo Drive boutique. The walls are lined in plush burgundy velvet, display cases come in velvet, too, and the designer’s signature rainbow carpeting lines the floor.