Remove the grimace. Advertising Agency: Lg2, Quebec City, Canada Creative Director / Copywriter: Luc Du Sault Art Directors: Luc Du Sault, Marie

Remove the grimace. Advertising Agency: Lg2, Quebec City, Canada Creative Director / Copywriter: Luc Du Sault Art Directors: Luc Du Sault, Marie

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Le palmarès du Grand Prix de la Communication Extérieure 2015

Principle: figure This visual communication shows figure. The evian bottle is the most dominant figure in the advertisement, highlighting that it is the most important thing.

#ads #publicidad #creatividad vaseline-balm-cracked-paintings-print-392365-adeevee.jpg (2480×3508)

#ads #publicidad #creatividad vaseline-balm-cracked-paintings-print-392365-adeevee.jpg (2480×3508)

“SCARY, BUT TRUE”, social awareness campaign

/ Suddenly it got scary? It’s hard to tell when fun becomes disease. Don’t try to check it yourself. Two print ads from the Polish newspaper Rzeczpospolita in order to support the Alcoholics Anonymous helpline.

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