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Book Marketing Tips

Tips, tricks, and tools to help you market your book, increase your sales, and build your author brand!
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Lulu.com
You work hard to bring your audience to your website - why send them away to buy your book? Learn more about how to sell your books through your own website in this episode of Ecommerce 101.
Did you know that you can incorporate print on demand book manufacturing and distribution directly into your own business using Lulu's Print API? Learn more about how to get started with our print API today, and see some great examples of customers already using it successfully in this brand new video from Lulu U!
Ready to set up book sales directly on your website but not sure where to start? We've got you covered. Learn more about what the Lulu Print API is and how you can use it to your best advantage in this post from the Lulu blog.

How to Sell Directly to Your Audience

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Marketing
Books
Self Publishing
Collecting and making the most of data about users coming to your site, buying your book, and engaging with your content is key to growing your brand. Learn how to better connect with your audience, boost your business, and sell more books in this post from the Lulu blog. Data Driven Marketing, Book Marketing, Author Branding, Sell Your Books, Customer Insight, Remarketing, Selling Books, Business Strategy, Lead Generation
Data Driven Marketing
Book Marketing
Author Branding
Sell Your Books
Customer Insight
Remarketing
Selling Books
Business Strategy
Lead Generation
Collecting and making the most of data about users coming to your site, buying your book, and engaging with your content is key to growing your brand. Learn how to better connect with your audience, boost your business, and sell more books in this post from the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
Face it...we all judge books by their covers. So make sure your cover shines with these design tips from Lulu University! Visit our YouTube channel to watch the full episode. Create A Book Cover, Design Basics, Judge, Episode, Channel, University, Development
Create A Book Cover
Design Basics
Judge
Episode
Channel
University
Development
Face it...we all judge books by their covers. So make sure your cover shines with these design tips from Lulu University! Visit our YouTube channel to watch the full episode.
Lulu.com
Lulu.com
Book Marketing Tips
How can you maximize your book sales? By going wide with your availability! Learn more about these 5 different ways we think all authors should be selling their books in this post from the Lulu blog. New Readers, Jackie Kennedy, Book Sale, 5 Ways, Authors, Things To Sell
New Readers
Jackie Kennedy
Book Sale
5 Ways
Authors
Things To Sell
How can you maximize your book sales? By going wide with your availability! Learn more about these 5 different ways we think all authors should be selling their books in this post from the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
0:00
You work hard to bring your audience to your website - why send them away to buy your book? Learn more about how to sell your books through your own website in this episode of Ecommerce 101. Own Website, Self Publishing, Webinar, Work Hard, Youtube Videos
Own Website
Self Publishing
Webinar
Work Hard
Youtube Videos
You work hard to bring your audience to your website - why send them away to buy your book? Learn more about how to sell your books through your own website in this episode of Ecommerce 101.
Lulu.com
Lulu.com
Book Marketing Tips
Have you ever wanted to dropship books to multiple addresses, without having to manually place every single order? Now you can! Lulu's new Order Import tool makes it easier than ever to fulfill multiple orders in one fell swoop. Learn more. Imports, Lulus, Swoop, Tools, Learning, Wanted, Multiple
Imports
Lulus
Swoop
Tools
Learning
Wanted
Multiple
Have you ever wanted to dropship books to multiple addresses, without having to manually place every single order? Now you can! Lulu's new Order Import tool makes it easier than ever to fulfill multiple orders in one fell swoop. Learn more.
Lulu.com
Lulu.com
Book Marketing Tips
Looking for a convenient way to fulfill multiple orders from a crowdfunded campaign, in-person event, or even preorder campaign? Learn more about how Lulu's new Order Import tool can help deliver your books around the world. Moby Dick
Moby Dick
Looking for a convenient way to fulfill multiple orders from a crowdfunded campaign, in-person event, or even preorder campaign? Learn more about how Lulu's new Order Import tool can help deliver your books around the world.
Lulu.com
Lulu.com
Book Marketing Tips
Your book description is an essential marketing tool, your primary sales pitch to convince potential readers to become buyers. Learn more about how to write a great book description in this post from the Lulu blog. Marketing Plan, Marketing Tools, Sales Pitch, Staying Alive, Nonfiction Books, Great Books
Marketing Plan
Marketing Tools
Sales Pitch
Staying Alive
Nonfiction Books
Great Books
Your book description is an essential marketing tool, your primary sales pitch to convince potential readers to become buyers. Learn more about how to write a great book description in this post from the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
Class is back in session with our Social Media 101 blog series! Learn more about the basic features of Instagram, some tips and best practices for promoting your brand, using paid campaigns on Instagram, and selling your book directly from your profile. Social Media 101, Social Media Marketing Tools, Instagram Ads, Social Media Instagram, Organic Posts, Facebook Business Account, Paul Walker Photos
Social Media 101
Social Media Marketing Tools
Instagram Ads
Social Media Instagram
Organic Posts
Facebook Business Account
Paul Walker Photos
Class is back in session with our Social Media 101 blog series! Learn more about the basic features of Instagram, some tips and best practices for promoting your brand, using paid campaigns on Instagram, and selling your book directly from your profile.
Lulu.com
Lulu.com
Book Marketing Tips
As an author, content creator, entrepreneur, or maybe all of the above: are you making the most of Twitter? Learn more about how to get started as an author on Twitter, use Twitter for free and paid brand promotion, sell your books directly from Twitter, and grow your audience. Brand Promotion, Audience, Entrepreneur, Content, Twitter
Brand Promotion
Audience
Entrepreneur
Content
Twitter
As an author, content creator, entrepreneur, or maybe all of the above: are you making the most of Twitter? Learn more about how to get started as an author on Twitter, use Twitter for free and paid brand promotion, sell your books directly from Twitter, and grow your audience.
Lulu.com
Lulu.com
Book Marketing Tips
If you want to sell your books, you need a business plan to keep you on track and on budget - especially as we get closer to the holiday shopping season! Learn more about how to develop your own book-selling business plan in this post from the Lulu blog. Business Goals, Business Finance, Business Planning, Half A Decade, Creating A Business Plan
Business Goals
Business Finance
Business Planning
Half A Decade
Creating A Business Plan
If you want to sell your books, you need a business plan to keep you on track and on budget - especially as we get closer to the holiday shopping season! Learn more about how to develop your own book-selling business plan in this post from the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
Class is in session with our Social Media 101 series! Are you making the most of your marketing efforts on Facebook? We took a deep dive into Facebook marketing for authors - learn more on the Lulu blog. Facebook Users, Facebook Business, Facebook Marketing, Facebook Posts, Marketing Tips, Social Media Marketing, Social Media Facebook, Social Media Content
Facebook Users
Facebook Business
Facebook Marketing
Facebook Posts
Marketing Tips
Social Media Marketing
Social Media Facebook
Social Media Content
Class is in session with our Social Media 101 series! Are you making the most of your marketing efforts on Facebook? We took a deep dive into Facebook marketing for authors - learn more on the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
Mistakes happen! But at least with a little advance planning you can have a strategy for what to do when they do inevitably happen. Check out our Ecommerce 101 video on 10 Mistakes to Avoid When Starting Your Ecommerce Business. Starting A Business, Mistakes Happen, Advance
Starting A Business
Mistakes Happen
Advance
Mistakes happen! But at least with a little advance planning you can have a strategy for what to do when they do inevitably happen. Check out our Ecommerce 101 video on 10 Mistakes to Avoid When Starting Your Ecommerce Business.
Lulu.com
Lulu.com
Book Marketing Tips
There are several things you can do as a creator to promote your work, but all your efforts will fall flat without a marketing plan. When you're getting ready to sell your book, this marketing guide from the Lulu blog lays out the foundations for success. Book Marketing Plan, Marketing Budget, Marketing Guide, Email Marketing, Personal Branding, Social Media Followers, Best Email
Book Marketing Plan
Marketing Budget
Marketing Guide
Email Marketing
Personal Branding
Social Media Followers
Best Email
There are several things you can do as a creator to promote your work, but all your efforts will fall flat without a marketing plan. When you're getting ready to sell your book, this marketing guide from the Lulu blog lays out the foundations for success.
Lulu.com
Lulu.com
Book Marketing Tips
If you want to sell your books, you need a business plan to keep you on track and on budget! Learn how to develop your own book-selling business plan in this post from the Lulu blog.
If you want to sell your books, you need a business plan to keep you on track and on budget! Learn how to develop your own book-selling business plan in this post from the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
From social media to blog posts to your author website, there are a ton of ways you can connect with your audience. Learn more about how to grown that connection with these 8 Book Marketing Tips For Self-Published Creators. Email Campaign, Free Blog, Book Lovers
Email Campaign
Free Blog
Book Lovers
From social media to blog posts to your author website, there are a ton of ways you can connect with your audience. Learn more about how to grown that connection with these 8 Book Marketing Tips For Self-Published Creators.
Lulu.com
Lulu.com
Book Marketing Tips
What do you do with your book after the initial launch excitement? How do you maintain sales that are months, maybe even years old? We shared 8 ideas for marketing and selling your backlist titles in the latest post on the Lulu blog. Free Books, Good Books, Social Channel, Book Launch, Promote Book, Unique Book
Free Books
Good Books
Social Channel
Book Launch
Promote Book
Unique Book
What do you do with your book after the initial launch excitement? How do you maintain sales that are months, maybe even years old? We shared 8 ideas for marketing and selling your backlist titles in the latest post on the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
Email is an essential part of your marketing strategy when promoting your book or brand! Not sure where to get started, or what to do with your email marketing campaigns? We shared a few suggestions in this post from the Lulu blog. Email Marketing Campaign, Marketing Campaigns, Marketing Strategy, New Books, Create Email Template, Made Up Words
Email Marketing Campaign
Marketing Campaigns
Marketing Strategy
New Books
Create Email Template
Made Up Words
Email is an essential part of your marketing strategy when promoting your book or brand! Not sure where to get started, or what to do with your email marketing campaigns? We shared a few suggestions in this post from the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
Missed our webinar on social media influencers with Write Publish Sell's Alexa Bigwarfe? No problem! We've got the full recording right here. Social Media Tool, Social Media Influencer, Alexa, Writing
Social Media Tool
Social Media Influencer
Alexa
Writing
Missed our webinar on social media influencers with Write Publish Sell's Alexa Bigwarfe? No problem! We've got the full recording right here.
Lulu.com
Lulu.com
Book Marketing Tips
While indie authors certainly can and should sell their books on Amazon, it should never be considered the end all be all of book sales platforms. Selling your book on Amazon is simply not enough to maximize your earning, develop a brand that will sustain your author business, and maintain your independence as a creator. Sell Books On Amazon, Sell Books Online, Independent Author, Lottery Tickets, Indie Author
Sell Books On Amazon
Sell Books Online
Independent Author
Lottery Tickets
Indie Author
While indie authors certainly can and should sell their books on Amazon, it should never be considered the end all be all of book sales platforms. Selling your book on Amazon is simply not enough to maximize your earning, develop a brand that will sustain your author business, and maintain your independence as a creator.
Lulu.com
Lulu.com
Book Marketing Tips
Email is the cornerstone of any successful marketing strategy, but first you need a plan to build your email lists through email capture campaigns and efforts. Learn more about how to build your email audience in this post from the Lulu blog. Email Service Provider, Email List Building, Hubspot
Email Service Provider
Email List Building
Hubspot
Email is the cornerstone of any successful marketing strategy, but first you need a plan to build your email lists through email capture campaigns and efforts. Learn more about how to build your email audience in this post from the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
Factors like print costs, wholesale price, and author revenue can complicate your efforts to determine the right retail price for your book. Learn how to get your book price just right for you and your readers in this post from the Lulu blog. Trade Books, School Library Journal, Print Book
Trade Books
School Library Journal
Print Book
Factors like print costs, wholesale price, and author revenue can complicate your efforts to determine the right retail price for your book. Learn how to get your book price just right for you and your readers in this post from the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
Whether you're selling books as a supplement to your business or launching an ecommerce presence as full-time author, developing and maintaining a clear brand is vital to successfully selling more books and building your audience. Learn more about your author brand in this post from the Lulu blog. Brand Guide, Brand Book, Writing Career, Fiction And Nonfiction, Brand Story, High Fantasy
Brand Guide
Brand Book
Writing Career
Fiction And Nonfiction
Brand Story
High Fantasy
Whether you're selling books as a supplement to your business or launching an ecommerce presence as full-time author, developing and maintaining a clear brand is vital to successfully selling more books and building your audience. Learn more about your author brand in this post from the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
Email is an essential part of your marketing strategy when promoting your book or brand! Not sure where to get started, or what to do with your email marketing campaigns? We shared a few suggestions in this post from the Lulu blog.
Email is an essential part of your marketing strategy when promoting your book or brand! Not sure where to get started, or what to do with your email marketing campaigns? We shared a few suggestions in this post from the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
For many authors and creators publishing books today, their book is a step to bigger brand goals. Luckily, books are naturally powerful tools for sharing information AND validating the credibility of the author or brand. Learn more about using your book as your new business card in this post from the Lulu blog. Book Marketing Strategy, Author Marketing, Online Marketing, Business Card Stand, Business Cards, Math Courses
Book Marketing Strategy
Author Marketing
Online Marketing
Business Card Stand
Business Cards
Math Courses
For many authors and creators publishing books today, their book is a step to bigger brand goals. Luckily, books are naturally powerful tools for sharing information AND validating the credibility of the author or brand. Learn more about using your book as your new business card in this post from the Lulu blog.
Lulu.com
Lulu.com
Book Marketing Tips
Your book can be a powerful marketing tool in so many ways - lending authority to your name and your brand, promoting your services, converting potential customers into loyal fans, and so much more! Learn more about how you can (and should) use your book as your business card.
Your book can be a powerful marketing tool in so many ways - lending authority to your name and your brand, promoting your services, converting potential customers into loyal fans, and so much more! Learn more about how you can (and should) use your book as your business card.
Lulu.com
Lulu.com
Book Marketing Tips