Ecommerce for Authors
You've put a lot of work into your marketing and promotional efforts - don't waste that time and effort! Tracking the results of your efforts - from social ads to product spotlights to cart messaging - can teach you more about what works and what doesn't, and provide opportunities for you to reconnect with your shoppers. Make sure you're keeping track of your conversion marketing efforts and results!
If you want to sell your books online through your own ecommerce store, then Lulu Direct is the obvious choice for you! But how do you decide which ecommerce platform to build your store with? Learn more about our Lulu Direct integrations with both Shopify and WooCommerce, the differences between the two, and why you might choose one over the other.
Shine a light on your key products by featuring them prominently in your store and on your website! Pick one product - your newest, your bestseller, the first in a series, etc. - and make it the first image someone sees when they land on your site. You can also try experimenting with slide-in ads or pop-up banners too! Read a few more tips for converting browsers to buyers in this post from the Lulu blog.
Frequently Asked Questions (FAQ) pages are not only helpful for your customers, but they also save you time spent answering the same questions repeatedly! Get ahead of the inquiries by answering them for your customers directly on your website in one convenient and easy-to-locate webpage. Check out more of our tips for creating a smooth customer experience in your ecommerce store in this post from the Lulu blog.
“I am selling my cookbooks through Lulu because they have an incredible system in place that allows these cookbooks to be printed on demand, along with a wonderful support team for any issues that may arise. I do not have the capacity to distribute these books myself, so Lulu Direct has been a game changer for me in being able to provide resources to my community to grow and scale my business.” Learn more about how she is publishing and selling her two amazing cookbooks directly from her site!