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Lulu University

Lulu's YouTube series on all things writing, self-publishing and book marketing! Plus, watch all of our webinars for free! Subscribe Now…
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Self Publishing
Writing
Marketing
University
Books
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Mistakes to Avoid When Hosting an Online Course Online courses are an amazing way for creators to monetize their content and connect with their community, but launching your own online course isn't easy. We shared a few mistakes we made with our first online course so you can avoid them - check out the full episode on YouTube.
Mistakes to Avoid When Hosting an Online Course Online courses are an amazing way for creators to monetize their content and connect with their community, but launching your own online course isn't easy. We shared a few mistakes we made with our first online course so you can avoid them - check out the full episode on YouTube.
Lulu.com
Lulu.com
Lulu University
0:00
Whether you're selling direct from your business site or just curating your content on your own site, it's important to build an effective landing page. We took a comprehensive look at different types of landing pages and how to build them in this post from the Lulu blog. Create Landing Page, Robert Young, Book Marketing, Self Publishing, Marketing Campaigns, Webinar, University, Take That, Books
Create Landing Page
Robert Young
Book Marketing
Self Publishing
Marketing Campaigns
Webinar
University
Take That
Books
Whether you're selling direct from your business site or just curating your content on your own site, it's important to build an effective landing page. We took a comprehensive look at different types of landing pages and how to build them in this post from the Lulu blog.
Lulu.com
Lulu.com
Lulu University
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How can you maximize your book sales? By going wide with your availability! Learn more about these 5 different ways we think all authors should be selling their books in this post from the Lulu blog. Sell Your Books, New Readers, Book Sale, 5 Ways, Lulus, Abc
Sell Your Books
New Readers
Book Sale
5 Ways
Lulus
Abc
How can you maximize your book sales? By going wide with your availability! Learn more about these 5 different ways we think all authors should be selling their books in this post from the Lulu blog.
Lulu.com
Lulu.com
Lulu University
0:00
Your book description is one of your most important sales and marketing tools - you want to make sure it shines, don't you? Polish your cover copy to perfection and write a book blurb that sells with these tips from Lulu University. Sales And Marketing, Marketing Tools, Step Guide, Sells, Writing A Book
Sales And Marketing
Marketing Tools
Step Guide
Sells
Writing A Book
Your book description is one of your most important sales and marketing tools - you want to make sure it shines, don't you? Polish your cover copy to perfection and write a book blurb that sells with these tips from Lulu University.
Lulu.com
Lulu.com
Lulu University
Turning your content into a book can be a daunting task - and we're not even talking about the writing part! We covered 7 essential tips for print book formatting in this episode of Lulu University. Tune in now to learn how to transform your manuscript into a professional-quality book! Quality Books, Print Book, Manuscript, Book Format, Tune
Quality Books
Print Book
Manuscript
Book Format
Tune
Turning your content into a book can be a daunting task - and we're not even talking about the writing part! We covered 7 essential tips for print book formatting in this episode of Lulu University. Tune in now to learn how to transform your manuscript into a professional-quality book!
Lulu.com
Lulu.com
Lulu University
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Take advantage of the credibility that comes with being a published author! We take a look at five strategies for turning your content into a book, and how that book can be used as a lead magnet for your business, in this Ecommerce 101 episode. Lead Generation, Being Used, Ecommerce
Lead Generation
Being Used
Ecommerce
Take advantage of the credibility that comes with being a published author! We take a look at five strategies for turning your content into a book, and how that book can be used as a lead magnet for your business, in this Ecommerce 101 episode.
Lulu.com
Lulu.com
Lulu University
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What is a trim size? Why does it matter? What trim sizes does Lulu offer? Learn more at Lulu.com What Is Trim, Bound Book, Custom Book, Book Binding, Book Print, Matter
What Is Trim
Bound Book
Custom Book
Book Binding
Book Print
Matter
What is a trim size? Why does it matter? What trim sizes does Lulu offer? Learn more at Lulu.com
Lulu.com
Lulu.com
Lulu University
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What is interior book formatting? What details do you need to pay attention to when setting up the interior file of your book? Learn more about how to set up your files (and why you should) in this post from the Lulu blog. Parts Of A Book, Linen Layers, Book Layout, Fiction Writing, Social Gathering, The More You Know, Basic Style
Parts Of A Book
Linen Layers
Book Layout
Fiction Writing
Social Gathering
The More You Know
Basic Style
What is interior book formatting? What details do you need to pay attention to when setting up the interior file of your book? Learn more about how to set up your files (and why you should) in this post from the Lulu blog.
Lulu.com
Lulu.com
Lulu University
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What is front matter? What is back matter? Why does any of it matter? Tap the link in our bio to learn more about front & back matter on the Lulu blog! Marketing Opportunities, Bookends, Writing
Marketing Opportunities
Bookends
Writing
What is front matter? What is back matter? Why does any of it matter? Tap the link in our bio to learn more about front & back matter on the Lulu blog!
Lulu.com
Lulu.com
Lulu University
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Face it...we all judge books by their covers. So make sure your cover shines with these design tips from Lulu University! Watch the full video on YouTube. Create A Book Cover, Design Basics, Youtube Videos
Create A Book Cover
Design Basics
Youtube Videos
Face it...we all judge books by their covers. So make sure your cover shines with these design tips from Lulu University! Watch the full video on YouTube.
Lulu.com
Lulu.com
Lulu University
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It's great when your book stands out from the crowd...except, of course, when it's standing out for all the wrong reasons. We reviewed five visual indicators that your book is self-published (that may be hurting your book sales!) in this post on the Lulu blog. Book Spine, Elizabeth Gilbert, Book Stands, Stephen King, Paperback Books, Visual
Book Spine
Elizabeth Gilbert
Book Stands
Stephen King
Paperback Books
Visual
It's great when your book stands out from the crowd...except, of course, when it's standing out for all the wrong reasons. We reviewed five visual indicators that your book is self-published (that may be hurting your book sales!) in this post on the Lulu blog.
Lulu.com
Lulu.com
Lulu University
0:00
ISBNs! What are they? When do you need one? Why? What do the cool kids call them? Learn more about ISBNs in the full length video. Cool Kids, Isbn, Call, Video, Length
Cool Kids
Isbn
Call
Video
Length
ISBNs! What are they? When do you need one? Why? What do the cool kids call them? Learn more about ISBNs in the full length video.
Lulu.com
Lulu.com
Lulu University
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Can you make money as a writer? Yes! How? Tune in to the episode of Lulu University to learn how to make books AND make bank 💰 Make More Money, Earn Money, Selling Books, Allusion, Writer
Make More Money
Earn Money
Selling Books
Allusion
Writer
Can you make money as a writer? Yes! How? Tune in to the episode of Lulu University to learn how to make books AND make bank 💰
Lulu.com
Lulu.com
Lulu University
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An International Standard Book Number - better known as an ISBN - is sometimes (but not always!) a key detail for your book. Learn more about ISBNs, including what they are, when you need one, and when you don't, in this episode of Lulu University! One, Learning
One
Learning
An International Standard Book Number - better known as an ISBN - is sometimes (but not always!) a key detail for your book. Learn more about ISBNs, including what they are, when you need one, and when you don't, in this episode of Lulu University!
Lulu.com
Lulu.com
Lulu University
0:00
Writing & publishing serial fiction is a great way to grow your audience and convert casual readers into loyal fans. Those fans are prime candidates to buy your writing, whether that's as content gated behind a paywall or as exclusive print editions of your work. Readers, Fiction, Things To Sell
Readers
Fiction
Things To Sell
Writing & publishing serial fiction is a great way to grow your audience and convert casual readers into loyal fans. Those fans are prime candidates to buy your writing, whether that's as content gated behind a paywall or as exclusive print editions of your work.
Lulu.com
Lulu.com
Lulu University
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Our new cover creator allows you to create your cover as you publish and is now available for all book sizes! Learn more about how to use the new tool in this tutorial. Cover Creator, Deep Woods, Create Yourself
Cover Creator
Deep Woods
Create Yourself
Our new cover creator allows you to create your cover as you publish and is now available for all book sizes! Learn more about how to use the new tool in this tutorial.
Lulu.com
Lulu.com
Lulu University
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What is serial fiction? How can it help you convert casual readers into loyal fans and create a steady revenue stream? Learn how to write, publish, and sell serial fiction in our complete guide to serial fiction. The Pickwick Papers, Write Every Day, Ensemble Cast, Writing Advice, Money Maker
The Pickwick Papers
Write Every Day
Ensemble Cast
Writing Advice
Money Maker
What is serial fiction? How can it help you convert casual readers into loyal fans and create a steady revenue stream? Learn how to write, publish, and sell serial fiction in our complete guide to serial fiction.
Lulu.com
Lulu.com
Lulu University
0:00
Learn more about how this tool can help you deliver your book to audiences around the world in this post from the Lulu blog! Imports, Tools, Deliver, Post, Blog, Instruments
Imports
Tools
Deliver
Post
Blog
Instruments
Learn more about how this tool can help you deliver your book to audiences around the world in this post from the Lulu blog!
Lulu.com
Lulu.com
Lulu University
Did you know Team Lulu hosts monthly webinars with industry experts (and our own in-house pros!) to cover a wide range of publishing, ecommerce, and marketing topics? If you have questions like: ➡️ How can I use a book to grow my brand? ➡️ How do I build out my book marketing plan? ➡️ Which publishing path is right for me? ➡️ What are the different types of professional editing, and which ones do I need for my book? Then we've got a webinar to help you succeed! Book Marketing Plan, Marketing Topics, Succeed, Did You Know
Book Marketing Plan
Marketing Topics
Succeed
Did You Know
Did you know Team Lulu hosts monthly webinars with industry experts (and our own in-house pros!) to cover a wide range of publishing, ecommerce, and marketing topics? If you have questions like: ➡️ How can I use a book to grow my brand? ➡️ How do I build out my book marketing plan? ➡️ Which publishing path is right for me? ➡️ What are the different types of professional editing, and which ones do I need for my book? Then we've got a webinar to help you succeed!
Lulu.com
Lulu.com
Lulu University
Have you ever looked at all your favorite Instagram pics of your cat or dog (or bird or bunny or snake or fish or children) and wished you could have printed versions you and your fans could enjoy all year long? Reuben the Bulldog's owner Mike Melnotte joined Team Lulu for a webinar earlier this week to talk about turning your favorite photos into totally pawesome calendars! Watch the full webinar recording on YouTube. Make A Calendar, Today Calendar, Bulldog Owners, Reuben, Instagram Pictures, Turning
Make A Calendar
Today Calendar
Bulldog Owners
Reuben
Instagram Pictures
Turning
Have you ever looked at all your favorite Instagram pics of your cat or dog (or bird or bunny or snake or fish or children) and wished you could have printed versions you and your fans could enjoy all year long? Reuben the Bulldog's owner Mike Melnotte joined Team Lulu for a webinar earlier this week to talk about turning your favorite photos into totally pawesome calendars! Watch the full webinar recording on YouTube.
Lulu.com
Lulu.com
Lulu University
You work hard to bring your audience to your website - why send them away to buy your book? Tap the link in our bio or Story to watch the rest of the video on YouTube and learn more about how to sell your books through your own website! Author Branding, Own Website, Work Hard
Author Branding
Own Website
Work Hard
You work hard to bring your audience to your website - why send them away to buy your book? Tap the link in our bio or Story to watch the rest of the video on YouTube and learn more about how to sell your books through your own website!
Lulu.com
Lulu.com
Lulu University
Mistakes are inevitable when you're starting something new, but that’s okay! Every mistake will teach you more about yourself and the kind of business you want to run. Even if you can’t avoid making mistakes, you CAN plan for them. Learn more about the 10 most common mistakes to avoid when starting your ecommerce business in this Ecommerce 101 video. Can Plan, How To Plan, Making Mistakes, Inevitable, Authors
Can Plan
How To Plan
Making Mistakes
Inevitable
Authors
Mistakes are inevitable when you're starting something new, but that’s okay! Every mistake will teach you more about yourself and the kind of business you want to run. Even if you can’t avoid making mistakes, you CAN plan for them. Learn more about the 10 most common mistakes to avoid when starting your ecommerce business in this Ecommerce 101 video.
Lulu.com
Lulu.com
Lulu University
Can you even make money self-publishing your book? And if so, how much exactly? What is the revenue breakdown for selling through the Lulu bookstore? Or through Amazon or Barnes & Noble? What if I want to sell direct through my own website? If you're asking yourself these questions, we've got the answers. Sales Strategy, Got Books, Writing Inspiration, How To Make Money
Sales Strategy
Got Books
Writing Inspiration
How To Make Money
Can you even make money self-publishing your book? And if so, how much exactly? What is the revenue breakdown for selling through the Lulu bookstore? Or through Amazon or Barnes & Noble? What if I want to sell direct through my own website? If you're asking yourself these questions, we've got the answers.
Lulu.com
Lulu.com
Lulu University