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Mistakes to Avoid When Hosting an Online Course Online courses are an amazing way for creators to monetize their content and connect with their community, but launching your own online course isn't easy. We shared a few mistakes we made with our first online course so you can avoid them - check out the full episode on YouTube.
Whether you're selling direct from your business site or just curating your content on your own site, it's important to build an effective landing page. We took a comprehensive look at different types of landing pages and how to build them in this post from the Lulu blog.
How can you maximize your book sales? By going wide with your availability! Learn more about these 5 different ways we think all authors should be selling their books in this post from the Lulu blog.
Your book description is one of your most important sales and marketing tools - you want to make sure it shines, don't you? Polish your cover copy to perfection and write a book blurb that sells with these tips from Lulu University.
Turning your content into a book can be a daunting task - and we're not even talking about the writing part! We covered 7 essential tips for print book formatting in this episode of Lulu University. Tune in now to learn how to transform your manuscript into a professional-quality book!
Take advantage of the credibility that comes with being a published author! We take a look at five strategies for turning your content into a book, and how that book can be used as a lead magnet for your business, in this Ecommerce 101 episode.
What is a trim size? Why does it matter? What trim sizes does Lulu offer? Learn more at Lulu.com
What is interior book formatting? What details do you need to pay attention to when setting up the interior file of your book? Learn more about how to set up your files (and why you should) in this post from the Lulu blog.
What is front matter? What is back matter? Why does any of it matter? Tap the link in our bio to learn more about front & back matter on the Lulu blog!
Face it...we all judge books by their covers. So make sure your cover shines with these design tips from Lulu University! Watch the full video on YouTube.
It's great when your book stands out from the crowd...except, of course, when it's standing out for all the wrong reasons. We reviewed five visual indicators that your book is self-published (that may be hurting your book sales!) in this post on the Lulu blog.
Can you make money as a writer? Yes! How? Tune in to the episode of Lulu University to learn how to make books AND make bank 💰
An International Standard Book Number - better known as an ISBN - is sometimes (but not always!) a key detail for your book. Learn more about ISBNs, including what they are, when you need one, and when you don't, in this episode of Lulu University!
Writing & publishing serial fiction is a great way to grow your audience and convert casual readers into loyal fans. Those fans are prime candidates to buy your writing, whether that's as content gated behind a paywall or as exclusive print editions of your work.
Our new cover creator allows you to create your cover as you publish and is now available for all book sizes! Learn more about how to use the new tool in this tutorial.
What is serial fiction? How can it help you convert casual readers into loyal fans and create a steady revenue stream? Learn how to write, publish, and sell serial fiction in our complete guide to serial fiction.
Learn more about how this tool can help you deliver your book to audiences around the world in this post from the Lulu blog!
Did you know Team Lulu hosts monthly webinars with industry experts (and our own in-house pros!) to cover a wide range of publishing, ecommerce, and marketing topics? If you have questions like: ➡️ How can I use a book to grow my brand? ➡️ How do I build out my book marketing plan? ➡️ Which publishing path is right for me? ➡️ What are the different types of professional editing, and which ones do I need for my book? Then we've got a webinar to help you succeed!
Have you ever looked at all your favorite Instagram pics of your cat or dog (or bird or bunny or snake or fish or children) and wished you could have printed versions you and your fans could enjoy all year long? Reuben the Bulldog's owner Mike Melnotte joined Team Lulu for a webinar earlier this week to talk about turning your favorite photos into totally pawesome calendars! Watch the full webinar recording on YouTube.
You work hard to bring your audience to your website - why send them away to buy your book? Tap the link in our bio or Story to watch the rest of the video on YouTube and learn more about how to sell your books through your own website!
Mistakes are inevitable when you're starting something new, but that’s okay! Every mistake will teach you more about yourself and the kind of business you want to run. Even if you can’t avoid making mistakes, you CAN plan for them. Learn more about the 10 most common mistakes to avoid when starting your ecommerce business in this Ecommerce 101 video.
Can you even make money self-publishing your book? And if so, how much exactly? What is the revenue breakdown for selling through the Lulu bookstore? Or through Amazon or Barnes & Noble? What if I want to sell direct through my own website? If you're asking yourself these questions, we've got the answers.