Willy Indodream
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Ogilvy & Mather France took the concept of the billboard and bent it into shapes that could – with some effort – be seen as solutions for a somewhat smarter city, Paris in this case. A board bends to become a bench, a rain shelter or a ramp over stairs. more info here: http://www.thecoolhunter.net/article/detail/2180/ibms-smater-cities-billboard-campaign …

Ogilvy & Mather France took the concept of the billboard and bent it into shapes that could – with some effort – be seen as solutions for a somewhat smarter city, Paris in this case. A board bends to become a bench, a rain shelter or a ramp over stairs.

Clever and Creative Zoo Advertisements (20) 7

Curitiba Zoo Advertisement: To promote the zoo, stickers were made of wild animal's eyes and placed on cinema theater's walls. These stickers glowed when special light bulbs were on, resembling a classic cartoon scene.