Sorriso means "smile" and client wanted a logo that will spread positive vibrations wherever may it be applied. Centre is mainly focused on working with children with developmental disabilities so design needed to be simple and joyful.
Smiley zine by Ian Rousey, a New York based Graphic Designer and regular collaborator of Chris Nosenzo. The cover image went wrong and that is how the full zine was produced, explorations into variations of the icon.
I like the shape Perhaps footprints can explode out instead Could be used in merchandise without the words etc JOY logo represents brand directed at children aged 0 – 8 and their parents with product range – fashion, sport, toys and furniture.