Branding - I want the site to feel comfortable, not stiff or *too* professional. It has to be fun & homey.

Branding - I want the site to feel comfortable, not stiff or *too* professional. It has to be fun & homey.

I am a firm believer in the beauty of an ugly sweater over a button up and skinny jeans as usual winter fare.

I am a firm believer in the beauty of an ugly sweater over a button up and skinny jeans as usual winter fare.

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