Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.
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This Ad uses the contrast of possible reality and what you could be using. Everyone knows this is impossible but Tiket have used this to show you what you are missing out on and what you could have if you book a holiday away from your groggy home.