advertising guerilla and otherwise
BIG BRAND THEORY: Packaging Design / Ewan Yap *** Creating a series of experimental packaging design based on the principle of BIG BRAND THEORY. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing the aesthetic value.
BIG BRAND THEORY: Packaging Design / Ewan Yap ***
Can Packaging Design, Package Design, Brand Identity, Theory Packaging, Experimental Packaging, Design Logos, Big Brand, Logo Branding
BIG BRAND THEORY: Packaging Design / Ewan Yap *** Creating a series of experimental packaging design based on the principle of BIG BRAND THEORY. The main focus is to have each brands identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining its integrity and comprehension at the same time enhancing the aesthetic value.
BIG BRAND THEORY: Packaging Design / Ewan Yap *** Creating a series of experimental packaging design based on possible yet maintaining it’s integrity and comprehension.
Big Brand Theory #packaging #design #logo #graphisme
IBM's Outdoor Ads Actually Try to Be Useful and Make Cities Better
IBM's Outdoor Ads Actually Try to Be Useful and Make Cities Better | Adweek
Furniture Billboard, Smarter Cities, Ibm Billboard, Smart Ideas, Cannes Lion, Smart Billboard
street furniture billboards by IBM + ogilvy paris for 'people for smarter cities' street bench billboard
IBM Creates ‘Smart’ Billboards For ‘Smarter’ Campaign - WATCH HERE - http://digitalsynopsis.com/advertising/ibm-smart-ideas-smarter-cities
Outdoor Advertising by IBM - “Smart Ideas for Smarter Cities” campaign. More from J+B at http://www.jbnorthamerica.com/media/outdoor-of-home-billboard-advertising
street furniture billboards by IBM + ogilvy paris for 'people for smarter cities'
Street furniture billboard - smart ideas for smart cities
IBM Ads for Smarter Cities | The Inspiration Room
IBM Ads for Smarter Cities
CANNES, France—After winning the Promo Grand Prix on Monday, Ogilvy & Mather picked up two more Grand Prix at the Cannes Lions festival here tonight, with its Paris office earning the top prize in Outdoor for its IBM billboards and Amsterdam topping the Media Lions with an innovative campaign celebrating life and love for funeral-insuranc
IBM Creates Smart Outdoor Ads With A Purpose. IBM’s latest campaign ‘People For Smarter Cities’ by Ogilvy Paris has created a series of OOH adverts that served a secondary purpose. IBM wanted to...
Chanel's New Nail Bar Opens
Chanel flower stall | Covent Garden, London
Covent Garden, Pretty Thing, Flower Cart, Flowershop, Chanel Cart
CHANEL FLOWER STALL outside the pop-up Chanel beauty store in Covent Garden in March 2013, with posies created from the blooms used in some of its most celebrated fragrances.
CHANEL FLOWER STALL outside the pop-up Chanel beauty store in Covent Garden www.MadamPaloozaEmporium.com www.facebook.com/MadamPalooza
Kyla Gold Pop Pink Wedding Color Inspiration | CHANEL FLOWER STALL outside the pop-up Chanel beauty store in Covent Garden in March 2013
Chanel flower stall - Covent Garden, #Beautiful Flowers| http://holidays-events-7924.blogspot.com
Chanel flower stall | Covent Garden, London Love the idea of selling flowers from a flower cart.
Pop-up Chanel flower stand in Covent Garden, London
Chanel Cart - Covent Garden, London
PRETTY THINGS | Chanel Flower Cart
Chanel flower shop
Amazing Interactive Street Art Turns Pedestrian Footsteps Into The Leaves Of…
1 | Amazing Interactive Street Art Turns Pedestrian Footsteps Into The Leaves Of Trees | Co.Exist: World changing ideas and innovation
Bring Paintings, Street Art Installations Etc, Art Design, Emotive Paintings Art, Green Art, Green Footprints, Participatory Street
pedestrian crossing to promote walking instead of driving completed by pedestrians' green footprints while crossing by Jody Xiong 25,936 articlessubmit a projectpublish a project subscribe viaemailRSSfacebooktwitter
Green Pedestrian Crossing by Jody Xiong. Footsteps create imprints onto the tree canvas on the ground. Each green footprint is representative of leaves growing on a bare tree, physically showing the results of becoming more environmentally conscious.
Participatory street art
Green Pedestrian Crossing - More Walking, Less Driving. A project for China's Environmental Protection Foundation by DDB Shanghai The Brief 40% of carbon monoxide emissions come from cars. According to China's Ministry of Commerce; the country is now the world's largest car market with over 500 million vehicles on the road. This is without a doubt having a huge impact on the environment. China Environmental Protection Foundation wanted an attention grabbing tactic to urge everyone to do their bit for the environment. They asked people to walk more, and drive less. DDB Shanghai created an outdoor advertisement on the street to push this message. The Solution The agency decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet. They lay a giant canvas of 12.6 meters long by 7 meters wide on the ground, covering the pedestrian crossing with a large leafless tree. Placed on either side of the road beneath the traffic lights, were sponge cushions soaked in green environmentally friendly washable and quick dry paint. As pedestrians walked towards the crossing, they would step onto the green sponge and as they walked, the soles of their feet would make foot imprints onto the tree on the ground. Each green footprint added to the canvas like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment. The Result The Green Pedestrian Crossing was carried out in 7 main streets of Shanghai and later expanded to 132 roads in 15 cities across China. A total number of pedestrians that participated exceeded 3,920,000 people. Key media both online and offline rapidly wrote about the campaign. According to research, the overall awareness of environmental protection had increased 86%. After the campaign, the print was exhibited at the Shanghai Zheng Da Art Museum. The final print was exhibited at the Shanghai Zheng Da Art Museum: All images and info courtesy of DDB Shanghai and a special shout-out to Jaci Lerner for bringing this to my attention.
Chinese Pedestrians Walking Over Canvases Bring Paintings to Life (VIDEO)
A Hyper Cool (And Controversial) Rebranding For American Airlines
Creative / branding / AA / American Airlines brand identity / concept / Boarding pass / Graphic design
Graphic Design, Controversial Rebranding, Airlines Redesign, Airlines Anna, Airlines Rebranding, American Airlines
A Hyper Cool (And Controversial) Rebranding For American Airlines ANNA KÖVECSES WAS PAID $1,000 FOR A PROPOSED REDESIGN OF AMERICAN AIRLINES. IS THAT RIGHT? AND WILL IT REALLY HELP AA DO BETTER?
RE-BRAND OF AMERICAN AIRLINES — Anna Kovecses A delightful re-branding project of American Airlines from graphic designer Anna Kovecses. The experimental project was created for Victors and Spoils aiming to help American Airlines reinvent itself after filing for Chapter 11 Bankruptcy protection in 2011.
Experimental ID for American Airlines by Anna Kovecses, via #Graphic Design| http://graphicdesigncollections119.blogspot.com
Experimental ID for American Airlines — Anna Kovecses, via Behance
American Airlines rebranding from graphic designer Anna Kovecses
Rebranding for American Airlines. Anna Kovecses.
American Airlines redesign by Anna Kovecses
Anna Kövecses / American Airlines Rebrand
DIRECTV - "Don't Have a Grandson with a Dog Collar" 2012 Commercial
Directv Commercial, Directv Ads, Dog Collars, Ads Shizzle, Funny Commercials, Ad Including
Watch the series of DirectTV commercials which are currently aired in the United States. 7 funny commercials where the viewer witnesses always the same cause but every time another result. “Don’t have a grandson with a dog collar.”
【Film Gold 2012】DIRECTV - "Don't Have a Grandson with a Dog Collar"/ケーブルテレビの故障でイライラした父 それを見て育った娘は不良少女...とあるきっかけからその後の展開がどんどんエスカレートする話。
When your cable bill is too much, you get angry, when you get angry, your daughter imitates, when your daughter imitates, she gets kicked out of school, when she gets kicked out of school, she hangs out with un-desirables, when she hangs out with un-desirables, she ties the knot with an undesirable, when she ties the knot with an undesirable, you get a grandson with a dog collar...Dont have a grandson with a dog collar
Don't have a grandson with a dog collar! Not sure why this commercial makes me laugh!
LOVE the makeup in this ad. Including the transformation of the dad to grandfather.
GOLD | DIRECTV - "Don't Have a Grandson with a Dog Collar" 2012 Commercial
Don't have a grandson with a dog collar -- Goth DIRECTV Ad, 2012
funny commercial - "dont have a grandson with a dog collar"
Another funny DirecTV ad :-)
The Cool Hunter: guerilla prive ad
Sunglasses Mirror, Beirut Sunglasses, Advertise Sunglasses, Bathroom Mirror, Sunglasses Ad, Promoting Sunglasses
Riviera Prive Beirut sunglasses campaign. At first glance we thought this was a campaign for sunglasses, but no. This campaign of massive vinyl stickers hit the bathrooms of Beirut’s trendy spots to draw attention to Riviera Privé. It is an exclusive beach, pool and bar and lounge area in one of Lebanon’s most famous hotels, the Riviera Hotel.
A clever way to promote sunglasses. http://www.thecoolhunter.net/article/detail/2077/riviera-prive-beirut--promoting-sunglasses-a-beach-resort
Vinyl ad campaign for a beach resort - affixed on bathroom mirrors. Riviera Prive Beirut, Lebanon.
A cool way to advertise sunglasses - Printed self adhesive applied to existing mirror
Riviera Prive Beirut- Promoting Sunglasses at a Beach Resort via the cool hunter
sunglasses mirrors - ad campaign for Riveriera Hotel in Lebanon
Riviera Prive Beirut Sunglasses Campaign.
Beach Resort Sunglass ad
Riviera Prive Beirut - Promoting (Sunglasses) A Beach Resort
Nike Special Bench
just do it
Bench Ad, Awesome Ads, Nike Corra, Park Benches, Brilliant Ads, Nike Bench Jpg, Advertising Ideas, Encouraging Benches
#saatchi #nike #advertising
Nike's Encouraging Benches
Nike's Encouraging Benches. Hmm...
Daily Inspiration #1130
Advertising Agency, Advertising Campaign, Creative Advertising, Clever Advertising, Fabric Softener, Softener Ad
Lenor fabric softener Print Advertisement by Grey - https://www.facebook.com/different.solutions.page
Again, and it pains me to say it but sometimes imagery renders copywriters redundant: Lenor fabric softener ad
Animal Transfiguration Ads - This Lenor Fabric Softener Ad Gets Cuddly #lenorfabricsoftner #ad #advertising #marketing #design #graphicdesign
Lenore Fabric Softener; Advertising Agency: Grey, Lima, Peru Creative Director: Pepe Aguilar Art Directors: Tony Cruz, Renato Carrión Copywriters: Gonzalo Aste, Victor Conca Agency Producers: Eliana Coquis, Lilian Aste Post Production: Pixel Studio Photographer: Angel Chavez
Again, and it pains me to say it but sometimes imagery renders copywriters redundant: Lenor fabric softener ad Are you an artist? Are you looking for one? Find a business OPPORTUNITY as an artist!!! Join b-uncut, the Art Exchange art.blurgroup.com
Lenor Fabric Softener: Teddy Bear “Fabric softener.” by Unknown via BoredPanda
Lenor Fabric Softener- clever advertising
Lenor. Fabric Softener. Ads
The Print Ad titled Bear was done by Grey Lima advertising agency for product: Lenor Fabric Softener (brand: Lenor) in Peru. It was released in the Apr 2012.Category: Cleaning Products, Detergents & Wood protectors, Washing powders & Detergents Advertising campaign: Elephant, Crocodile, Bear, Gorilla
Just brilliant (get it?)
Streetmarketing, Street Marketing, Clean, Street Art, Marketing Idea
Geniale street marketing campagne voor Mr.Proper! #streetmarketing #creative ------------------------------------------------- Cool street marketing concept for Mr. Clean. Great way to engage customers through non-traditional means.
Mr. Clean’s innovative use of outdoor #funny ads #funny commercial #interesting ads| http://funnycommercialadsphotos46.blogspot.com
Mr. Clean - Crosswalk-Amazing Ads That Merge With Their #commercial ads #funny commercial #interesting ads #funny ads #funny commercial ads| http://weddingideas4951.blogspot.com
Mr. Clean’s innovative use of outdoor #funny ads| http://my-funny-commercial-ads-photos.blogspot.com
Mister Clean works well ! (Street #funny commercial ads #interesting ads #funny commercial #funny ads| http://weddingideas4951.blogspot.com
Mr. Clean #outdoor #creative #advertising
Mr. Clean Street Marketing Idea.
Clever Mr. Clean street ad!
Here are some more examples of how street art can be used in advertising to promote a product: Feel free to comment on any of them or tell everyone which one is your favorite. In the second half of my thesis I will mention a coupe of these and its relativity to location. Folders coffee used the steam created by a drain cap to mimic the steam that comes out of a warm cup of joe. Street art is used in this advertisement to develop awareness of the fact that 1/4 car accidents are pedestrians. It was created by Draft FCB in portugal and placed at high traffic intersection. This advertisement was created by GREY Group advertising. the tagline was "don't be a tosser, bin your butts." The butts of cigarettes were placed on the end of a crosswalk line to make feel like you are walking on a giant cigarette. Street art was used in this advertisement for a local hair salon in India. The hair salon was called Bubbles and they turned a crosswalk into a comb used to brush your hair. The purpose of this advertisement was to show the products main benefit of a zoom lens. The street art advertisement simulates the movement of the powerful lens of the camera. Genius! McDonalds used Street art to promote their french fries by transforming a cross walk into a large size french fry container. This one is my personal favorite because it is so simple, but makes a clear statement on the functionality of the product. It is for Mr.Cleans magic eraser.
Urban studies 101: if you let them sit, they will come. This is the delightfully simple concept behind Oliver Show’s “Street Furniture,” a series of guerilla public seating areas that sprouted into being through the wrapping of yellow drainage pipes around Hamburg’s existing urban infrastructure. The low-cost, weather-resistant and highly flexible plastic cushions turn bridge trusses into recliners, bike racks into loungers, and safety rails into sofas.
Public Spaces, Street Art, Urban Furniture, Street Furniture
Street Furniture by Oliver Schau. Bright yellow, low cost, squishy piping has been wrapped around already existing city structures to create some interesting and no-two alike combinations.
Oliver Show’s “Street Furniture,” a series of guerilla public seating areas that sprouted into being through the wrapping of yellow drainage pipes around Hamburg’s existing urban infrastructure.
Urban studies 101: if you let them sit, they will come. This is the delightfully simple concept behind Oliver Show’s “Street Furniture,” a series of guerilla public seating areas that sprouted into being through the wrapping of yellow drainage pipes around Hamburg’s existing urban infrastructure.
'Street Furniture,' a series of guerilla public seating areas created by wrapping yellow drainage pipes around existing urban infrastructure. http://www.architizer.com/en_us/blog/dyn/39812/street-furniture-reclaims-hamburgs-streets-for-the-public/
'Street Furniture,' a series of guerilla public seating areas created by wrapping yellow drainage pipes around existing urban infrastructure.
Oliver Show from his Street Furniture series public seating created through the addition of yellow drainage pipes to the urban environment around Hamburg
Urban studies 101: if you let them sit, they will come. This is Oliver Show’s “Street Furniture,” a series of guerilla public seating areas that sprouted into being by wrapping yellow drainage pipes around Hamburg’s existing urban infrastructure. http://goo.gl/uLHik [click on this image to find a short clip and analysis of how cities have attempted to manage public spaces. The clip tracks the lives of book venders in New York City]
The designer Oliver Show , we propose a new interpretation of urban furniture....
Love the idea and the mini... The copy needs work
Advertising Campaign, Creative Advertising, Mini Coopers, Guerilla Marketing, Marketing Idea
The Cool Hunter. Repinned by www.strobl-kriegner.com #guerilla #marketing #advertisement #creative #advertising
Great marketing idea to promote the Mini Clubman! I’m Going on a Trip, and I’m Taking With Me… Do you love the look of a Mini but hate the cramped interior? This smart ambient campaign cre...
#outdoors #creative_marketing #marketing #ads #advertising #guerilla_marketing http://gentecreandoideas.blogspot.mx/
#outdoors #creative_marketing #marketing #ads #advertising #guerilla_marketing www.arcreactions.com Para saber más sobre los coches no olvides visitar marcasdecoches.org
The Mini Ad That Demands Your Attention One of the selling points for Mini Cooper Clubman – the Mini that is roomier yet still cute — is that it has room for some luggage. Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old's from Miami Ad School took this feature to hart and created a cute airport luggage carousel guerrilla ad for the car and its roomy trunk. - Tuija Seipell.
#outdoors #creative_marketing #marketing #ads #advertising #guerilla_marketing
MINI Clubman Airport Luggage Edition #Mini #MiniCooper #Countryman #Clubman
Mini Cooper #Mini #MiniCooper #Countryman #Clubman
Mini #Ad. #creative #advertising
Beautiful Macro Photos of the Insides of Musical Instruments
Photographer Bjoern Ewers directed this creative advertising campaign for the Berlin Philharmonic orchestra that shows beautiful views of the insides of various instruments. Shot using a macro lens, each one looks more like a giant music hall than a musical instrument.