Worth Identity & Signage Concept
The circular blade sign mockup was an early concept investigating how the logo and blue brand color looked in the built environment. This image is shown adjacent to a one-page flyer to demonstrate how the use of color can demonstrate brand consistency for very different touchpoints.
5670 Wilshire Building Identity Logo
Logomark created for 5670 Wilshire, an iconic 27-story tower in the historic Miracle Mile district of Los Angeles. Built in 1962 as office space for the California Federal Bank, it commands attention as one of the tallest buildings on the Westside, with visibility across the city. #branding #identity #logo #signage #wayfinding
5670 Wilshire Brand Identity
This conceptual mockup features the final logo mark during our exploration of the how the logo and brand elements might play off the building's neighborhood. The famous La Brea Tar Pits and museum are next door to the property so here the graphic elements have subtle references to the tar pits without being too cheeky. #branding #identity #tarpit #logo #design
Worth VAS Website
Video of a slider created for the About page on Worth's website. The sliders feature custom illustrations and brand colors to differentiate each value proposition slide with the goal of maintaining a friendly and approachable brand voice that conveys trust, authenticity, and industry-expertise.
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