Brand Evolution Examples

Logos are indeed important for a company’s identity and branding. It is one of the major things that the market usually looks into in order to remember and

Coca-Cola has managed to keep a very similar logo throughout its life time. It clearly has a pretty great logo to have stood the test of time. Although the slogan often changes to stay relevant the logo itself doesn't! It's Simple, distictive, versitle, appropriate, and timeless. Well done Coca Cola

2,786 points • 120 comments - The evolution of the logo. - IWSMT has amazing images, videos and anectodes to waste your time on

What differentiates an average logo from an iconic logo? An iconic logo is universally recognized because it evolves over time, adapting to modern trends while staying true to its brand’s roots.

identity / evolution / food / packaging

Love them or loathe them, there is no getting away from logos. But what makes a good one? And is it really necessary to change them over the years?

Although many great artists have created covers for Penguin, Patton favors the uniform paperbacks that have defined the publisher from the start.

A global leader in brand consulting and design, Landor helps clients create brand-led growth.

Las empresas utilizan los logotipos para identificar sus productos y servicios con una determinada marca. Sin un buen logo, es complicado que el consumidor diferencie unas compañías de otras y que espere unos estándares de calidad concretos por parte de la empresa con la que interactúa. Sin embargo, los logotipos no son estáticos y cambian […]

How have they managed to preserve their branding legacies?

17 Brand logo evolution

The history of well known logo designs . MasterCard logo VW logo Shell logo Boeing logo Alfa Romeo logo GE logo Saab logo Yamaha logo Nike ...