Think of one medium to execute on, then come up with a ton of different ideas. I want to stretch myself to do this more. I like these, although this truck idea is overdone. But if your audience spends a lot of time on the roads this might be worth doing.
I like this ad because it has the obvious meaning that stairs (or anything with incline) can make it hard for the handicapped, therefore promoting awareness to help build more handicap friendly facilities. The visuals are easily explainable yet draw major