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While perfect integration is unachievable, companies that do the best job of harmonizing all their marketing efforts have an advantage.

Integrated Marketing: If You Knew It, You'd Do It

Memos for Account Management, Bruce Kelley-Vice Chairman, The Martin Agency

Bruce Kelley from The Martin Agency - advice for Account Managers to keep in mind

Ad Agencies Confuse PR with Brand Building | The Agency Post

Ad Agencies Confuse PR with Brand Building

Positioning for Professionals: How Professional Service Firms Can Differentiate Their Way to Success. Tim is also co-founder of Thought Legion, a leading provider of training for marketing professionals via live and on-demand webinars

Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success by Tim Williams

Digital Is Winning The Battle, But Is Advertising Losing The War?

Digital Is Winning The Battle, But Is Advertising Losing The War?

Helpful Steps for Shifting Energies. Change Ahead in these Turbulent Times of Shifting Energies

This is Dare

DARE - a digital creative agency

Digiday

This week, many Hearst brands are attending South by Southwest (SXSW), the annual interactive conference featuring presentations and panels on.

IQ - Digital Advertising Agency | Creative Intelligence

IQ - Digital Advertising Agency | Creative Intelligence

5 steps to keeping your creative agency retainer jobs profitable

Productivity tools for built for professional agencies. Combine project management, time tracking, budgeting, resourcing, reporting and more into one place.

The Secret Behind the Long Union of Allstate, Burnett | CMO Strategy - Advertising Age

"Glam Media Will Test Investors' Appetite for Digital-Media IPOs," Advertising Age, January

The Impact of the Facebook Exchange

The Impact of the Facebook Exchange

The money test--agency compensation

The money test--agency compensation